Peter Elmer - Authors Articles

Hittail: Improve Web Site Traffic Using This Innovative Tool

This article describes how HitTail's new service can help webmasters explode traffic to their web site by analyzing the site's Long Tail of keywords. Read

By: Peter Elmer | 03/12/2006 | SEM

Google's Matt Cutts Talks About Pagerank

PageRank is that magic number between 1 and 10 that Google assigns to every website. It is a number that is computed using the link structure of the World Wide Web and it measures the relative importance of all pages. It is an important number that partially allows Google to return the best results to a user's query. Read

By: Peter Elmer | 30/10/2006 | SEO

Monetize your Site With Interstitial Ads

Pop up/under ads have lost their effectiveness since web browsers have been improved to block them. However, a full page in-between content interstitial cannot be blocked and as such it is still a viable and effective advertising method. Read

By: Peter Elmer | 25/09/2006 | Online Business

Google's Click Fraud Woes

Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google's main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google's AdSense program. Read

By: Peter Elmer | 20/08/2006 | Online Promotion

The Semantic Web and its importance to website promotion

The Semantic Web is meant to be the successor to the web we all use and love today. Its architect is no other than the creator of the web, Tim Berners-Lee. The idea behind the Semantic Web is making it easy for machines to understand a site's content. Web development languages today, i.e., HTML, are designed for making content easily readable by people. It is very hard for software agents to extract the semantics (or meaning) of a website since no such information can be encoded by webmasters using HTML or any other popular web development technology used today. Read

By: Peter Elmer | 23/07/2006 | SEO

The World Is Your Marketplace

If you were to open a convenience store, you would think long and hard about the store's location. It would not make much sense to open it in a remote area with few customers. When you start a website, every person with online access is a potential customer. Have you ever wondered how many people actually use the Internet? Is it a few hundred thousand, a few million or more? Read

By: Peter Elmer | 22/07/2006 | Online Promotion

Alexa Traffic Rank: What It is and Why You Should Care (or not)

Alexa is an Amazon owned company that is famous for its public traffic ranking service via its alexa.com website. Website promotion guides often make a big deal about how to improve your Alexa ranking because a top position is often associated with high profits. As a new webmaster, you must understand a few very important points about Alexa's service. This article will explain what the data collected by Alexa mean and then describe why you should care or not. Read

By: Peter Elmer | 22/07/2006 | SEO

Peter Elmer - Articles