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Peter J. Fogel is a copywriter/speaker and the author of the book, "If Not Now... then When? Stories and Strategies of People Over 40 Who Have Successfully Reinvented Themselves." As a comedian he's appeared on "CBS Morning Program", "Evening at The Improv", "Caroline's Comedy Hour", "Comedy Central", and has worked on such sitcoms as "Married With Children" and "Hope and Faith."
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 10 Ways to Produce Compelling, Irresistible Copy in your Sales LetterHere are 10 great ways to connect with customers and generate more sales. 5 Endorsement Marketing SecretsEndorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. For a real impact, choose people that are related to your business and might actually use your product or service. 10 Reasons to Sell a Fee Based Subscription EzineThere are great resons why you should offer a fee based ezine - residual income, low costs, affiliate sales - find out all ten here! How to Fit the Right Humor to the Right AudienceKnow your audience, know what jokes to include, and know which jokes to leave out! Use Online Diaries Instead of Testimonials for Greater Impact With your CustomersIt’s important to realize that today’s consumer needs more convincing to buy your product or service than ever before. Now, online diaries can be even more convincing than a list of testimonials. High Self-esteem and Public Speaking... Do you Need It?Self-esteem and self confidence are important in public speaking. However, low self-esteem doesn't have to hold you back. Learn how to deliver great speeches everytime! Mining "humor Nuggets" for Great Story TellingUsing humorous stories during a speech can help put your audience at ease. It will help them identify with you, and it can make difficult topics easier to address.
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