Peter Lesar

Many companies that are expanding into the world marketplace are teaching their employees the foreign-language skills needed to compete. How do these programs work? And how will people benefit from them?

As more American companies form business relationships with foreign companies, communication is more important than ever. But how do companies interact with each other to accomplish this task?

As someone who regularly conducts business in numerous countries in four languages, allow me to present some tips that you should understand and practice when translating your business card.

As per the U.S. State Department, U.S. companies tend to lose about $50Bn in potential sales just because of poor translation. Due to Incorrect and culturally inept language translation, most of these companies face further problems. Professional translation services will definitely help in building good image for the products/services these companies have to offer.

Language is more than just words. People communicate through inflection, body language, tone, and facial expressions. Translators have the difficult job of translating words on a page. They do not have the benefit of non-verbal cues. But how does a translator translate not only words, but meaning? And what are the benefits of translation?

A bilingual website will increase profits over time. Building a quality website can take time and should be written in the language intended, not simply translated. But how can a company truly build a website that incorporates another language?

Marketers are happily facing a boom in the fast growth Hispanic market that should last for decades to come. A targeted marketing strategy using Spanish translation should translate to higher profits if you follow some time-tested rules.