Phil Morettini - Articles

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Phil Morettini is a principal with PJM Consulting, and a senior technology executive with over 20 years experience as a CEO and VP Marketing & Sales. PJM Consulting stimulates rapid improvements to the top and bottom lines of technology businesses. Contact Phil on the PJM Consulting Website at http://www.pjmconsult.com

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53

Flattening of the Growth Curve Part I
In every company's history there comes a time (or two or three or four times!) when your momentum slows, and the sales curve begins to flatten. This can be one of the most trying and frustrating times for software and technology companies. Read
By: Phil Morettini | 22/10/2006 | Sales
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53

Flattening of the Growth Curve Part II
In part I of this article we discussed the issues that lead to flattened growth. So what's a befuddled and perplexed tech company CEO to do? Read
By: Phil Morettini | 22/10/2006 | Management
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55

The Importance of Strategic Advantage
How does a company compete in the long run? I'm not talking about day to day stuff--but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive? Read
By: Phil Morettini | 22/10/2006 | Management
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55

Promoting your content through RSS feeds
To many of you, this article will be preaching to the choir. In fact, quite a few people already read these articles via an RSS feed in a newsreader, browser, or on their Google, Yahoo or MSN personalized homepage. Read
By: Phil Morettini | 22/10/2006 | Viral Marketing
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50

The Rise and Fall of Novell
Once again one of the great brand names of High Tech has been prominently in the news, for disconcerting reasons (if you're a fan or shareholder, anyway). This time it's Novell, Inc. A while back Novell announced that they are to lay off 1000 people, roughly 20% of their workforce. Read
By: Phil Morettini | 22/10/2006 | Management
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50

Software and High Tech Product Planning
There are many ways to skin a cat, so the saying goes. Planning high technology software and hardware products seems to fit in the same category. Read
By: Phil Morettini | 22/10/2006 | Management
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50

Software Product Development--the Unsolved Mystery of High Tech Part II
We've covered a lot of what goes wrong in the software development process in Part I. Let's continue that discussion, and look for some answers: Read
By: Phil Morettini | 22/10/2006 | Management
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53

Software Product Development--the Unsolved Mystery of High Tech Part I
One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It's the high tech equivalent to the "Black Hole" phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight. Read
By: Phil Morettini | 22/10/2006 | Management
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52

High Tech Product Promotion Part I
I've discussed many topics related to High Technology companies over the last several months. One fundamental subject I haven't explored in detail is the promotion of High Tech products. Read
By: Phil Morettini | 22/10/2006 | Advertising
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53

Sales & Marketing-Is a direct or indirect approach best? Part II
In part I of this article we've given an introduction to the direct vs. indirect approach. Now let's ask some point questions to see what's right for your business. Read
By: Phil Morettini | 22/10/2006 | Management