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Phil Morettini is a principal with PJM Consulting, and a senior technology executive with over 20 years experience as a CEO and VP Marketing & Sales. PJM Consulting stimulates rapid improvements to the top and bottom lines of technology businesses. Contact Phil on the PJM Consulting Website at http://www.pjmconsult.com
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 Flattening of the Growth Curve Part IIn every company's history there comes a time (or two or three or four times!) when your momentum slows, and the sales curve begins to flatten. This can be one of the most trying and frustrating times for software and technology companies. Flattening of the Growth Curve Part IIIn part I of this article we discussed the issues that lead to flattened growth. So what's a befuddled and perplexed tech company CEO to do? The Importance of Strategic AdvantageHow does a company compete in the long run? I'm not talking about day to day stuff--but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive? Promoting your content through RSS feedsTo many of you, this article will be preaching to the choir. In fact, quite a few people already read these articles via an RSS feed in a newsreader, browser, or on their Google, Yahoo or MSN personalized homepage. The Rise and Fall of NovellOnce again one of the great brand names of High Tech has been prominently in the news, for disconcerting reasons (if you're a fan or shareholder, anyway). This time it's Novell, Inc. A while back Novell announced that they are to lay off 1000 people, roughly 20% of their workforce. Software and High Tech Product PlanningThere are many ways to skin a cat, so the saying goes. Planning high technology software and hardware products seems to fit in the same category. Software Product Development--the Unsolved Mystery of High Tech Part IIWe've covered a lot of what goes wrong in the software development process in Part I. Let's continue that discussion, and look for some answers: Software Product Development--the Unsolved Mystery of High Tech Part IOne of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It's the high tech equivalent to the "Black Hole" phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight. High Tech Product Promotion Part II've discussed many topics related to High Technology companies over the last several months. One fundamental subject I haven't explored in detail is the promotion of High Tech products. Sales & Marketing-Is a direct or indirect approach best? Part IIIn part I of this article we've given an introduction to the direct vs. indirect approach. Now let's ask some point questions to see what's right for your business.
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