Philip Bennett - Articles

The Two Most Important Factors In eCommerce Design

OK, so the title isn't strictly true there is one important factor in ecommerce shopping cart design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade. Read

By: Philip Bennett | 09/11/2007 | ECommerce

Ecommerce Shopping Cart Software Usability, are your Customers Frustrated?

If you have compeitors for your online store then you need to make sure the visitors to your site are as happy as possible, to do this you need to make sure your site is as usable as possible. The harder your site is to use, the more frustrated your customers will become and the less likely they will be to buy your products. Read

By: Philip Bennett | 27/10/2007 | ECommerce

How to Minimise Shopping Cart Abandonment

Have you spotted customers on your site adding to their shopping cart but never finalising their purchase? This is called shopping cart abandonment and there are ways to stop it and increase your turnover. Read

By: Philip Bennett | 26/10/2007 | ECommerce

Little SEO Tips for your Ecommerce Shopping Cart

Getting traffic to your eCommerce shopping cart can be expensive, search engine traffic is free and is some the highest quality traffic available. Use these tips to put your site at the top of the search engines. Read

By: Philip Bennett | 25/10/2007 | ECommerce

What is an Ecommerce Shopping Cart?

Do you want to sell your products online? Are you not really sure where to start? It is more than likely that you’ll need to get yourself some shopping cart software, or develop your own. This software is the backbone of any online store. It allows you to display your products online and let potential customers make purchases from you. Read

By: Philip Bennett | 24/10/2007 | ECommerce