Philip Ramage
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My name is Phil Ramage. I was born in Scotland too long ago, and, after I qualified as a Chartered Accountant in the mid-seventies, I have worked in Glasgow, Scotland; London, England; Port Moresby, Papua New Guinea; Perth, Western Australia; Rabaul (and Kokopo after a volcanic eruption in 1994), Papua New Guinea; Bangkok, Thailand; Medan, Indonesia; and Cairns in Far North Queensland, Australia. I have worked both within professional accounting offices, in commerce, and as a self-employed consultant.
I have extensive experience and expertise in all aspects of accounting, and bookkeeping, using both manual and computerized systems. For most of my career, however, I have specialized in the use of computerized accounting packages and the development of spread-sheet solutions to every day recurring problems.
I am now semi-retired and living happily in Bangkok wiith my wife of 30 years and a beautiful 5 year old adopted daughter.
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All Internet Marketers know how difficult it is to acquire good testimonials to put on their sales age or sales letter, especially for a brand new product which has yet to be sold. There are several ways that the problem of acquiring testimonials can be overcome and what are the best attributes of a testimonial but this article is not about those aspects. Rather, it is about the legalities that surround the publication of testimonials.
Squeeze pages, sometimes referred to as "Lead Capture Pages", are of upmost importance as they are the first step in capturing the interest of a potential customer, with the hope that, one day, that interest will lead to a sale. Squeeze pages are similar to, but do not perform exactly the same task, as sales pages. However, as visitors usually see them first, they are arguably more important than sales pages.
Depending on the design of your website, the 'sales page', sometimes called the 'sales letter' or 'landing page', will either be the first or second most important page on your site. If the squeeze page is placed first, then that is the most important page, because if the prospect does not sign up he or she will never get to see the sales page. However if the sales page comes before the squeeze page, or, if you do not have a squeeze page at all, then the sales page becomes the most important.
The purpose of this article is to help readers learn how to create powerful and effective email and marketing lists. What is the point of these lists? The point is to encourage people to enthusiastically opt in to take advantage of all the benefits you have to offer them through a website. When a successful email list is built, essentially a foundation for a successful business has been laid.
Every user of the Internet has used a domain name to access a web-site of their choice. Almost every user of the Internet will have heard the term "domain name". However, not every user of the Intrnet will have "married" the two together and will fully understand that the "www.thisisawebsite.com" that they they type into their browser, or click on, if it's a link will realise that what they are typing or clicking on, is in fact known as a "domain name".
