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Philip Yaffe is a former writer with The Wall Street Journal and international marketing communication consultant. Now semi-retired, he teaches courses in persuasive communication in Brussels, Belgium. Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional. Contact: phil.yaffe@yahoo.com.
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 Questions of faith I am dying to have answeredAuthor Philip Yaffe, who is now approaching the biblical three score and ten years of age, is still seeking answers to some fundamental questions, notable regarding what appear to be factual and moral discrepancies in the Bible. Could someone help him find the answers? Pithy Prose: The Wit & Wisdom of Gertrude SteinAmerican writer Gertrude Stein spent most of her life in France. She wrote novels, plays, stories, libretti, and poems, but is best remembered for a line from a 1913 poem, "A rose is a rose is a rose." She was noted for her sometimes arcane observations formulated in "pithy prose". These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. How an ugly duckling became a swanOver the past 40-plus years as a journalist and marketing communication consultant, I have frequently been told that I am an exceptionally good writer by teachers, friends, colleagues, and clients. But I wasn’t always a good writer; in fact, I used be a very bad one. So what happened to bring about this monumental change? Pithy Prose: The Wit & Wisdom of Simone VeilSimone Veil (born July 13, 1927), a survivor of the Auschwitz-Birkenau concentration camp, has served French Minister of Health and President of the European Parliament. She is a survivor of the Auschwitz concentration. She is particularly noted for his insightful observations formulated in "pithy prose". These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. Ghost-writing: A half-century tribute to John F. KennedyIt hard to realize that the 50th anniversary of the election of John Fitzgerald Kennedy in November 1960 is rapidly approaching. It is equally hard to realize that the 50th anniversary of JFK's death in November 1963 is also now rapidly approaching. The recent election of Barack Obama has stirred strong memories of this short, dramatic period in world history. Public speaking: Why using the right word is not always the right thing to doMark Twain famously said: "The difference between the right word and the almost right word is the difference between lightning and a lightning bug." Of course he was absolutely right -- and partially wrong. In speaking, using exactly the right word is crucial. In speaking, it is important, but not crucial. Too much concern about finding the lightning rather than the lightning bug can be seriously detrimental. Pithy Prose: The Wit & Wisdom of Friedrich SchillerFriedrich Schiller (1759 - 1805) was a leading German dramatist, poet, and essayist. His poem "Ode to Joy", which Beethoven set to music, is today the anthem of the 27-nation European Union. Schiller was particularly noted for his keen observations formulated in "pithy prose". These are quotations that say more in one or two sentences than could be expressed in a thousand-word treatise. They are like pouring a liter of liquid into a half-liter bottle. How a Polish immigrant in the USA directed a major victory over hepatitis BMedical research may seem a rather dull, tedious occupation; however, some of the people who engage in it have extraordinary tales to tell. Dr. Wolf Szmuness, who helped develop the first hepatitis B vaccine, is an outstanding example. The story of how he came to New York City from Poland to carry out his life-saving work reads like high fiction. How to make dull information excitingSomeone once said: "There is no dull information, only dull writers." Dull texts and dull presentations on "dull" subjects are not inevitable. The secret of converting dull into dynamic is a fundamental insight into the human psyche known as "Yaffe's Law". Common misconceptions: Things we know that just aren't soWe all live with misconceptions about the world. This is quite normal. No one can be an expert in everything, so we simplify our learning into easy-to-remember snippets. These are often very close to the truth, but never quite there. Generally, our misconceptions are insignificant and do little harm. Some times they are very significant and do a lot of harm.
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