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PrayagBangalore - ArticlesMeasuring up !Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, websites and newsletters. Integration after an M&A - A practical approachThe key to success of an M&A is in integration - In go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach. Marketing on a shoestring budgetMarketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'. Setting up an effective sales organization - A step by step guide for emerging companiesMost emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'. Thought leadership programs – A practical approach to implementing one for your companyMany companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'. Web 2.0 gets serious - Getting Web 2.0 to work for your businessIs Web 2.0 a jargon or a strategy? How do you get Web 2.0 work for your business? For answers to these questions, checkout this article. ABCs of a marketing pitchHere's tons of advice from people who have either made it big or are helping others to make it big. Smart tech tools for the HR managerSmart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective. Mark your zoneHow does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone' Top 5 marketing mistakes to avoid like the plagueSome common misconceptions about the role and impact of marketing.
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