Prof. Surinder Pal Singh - Authors Articles

Prof. Surinder Pal Singh is the Founder of Oxbridge Knowledge Partners. During his career span, he has been associated both with the corporate world and academics for over twelve years.

With experience in conceptualizing, designing, promoting and organizing events like conferences, seminars and workshops, ha contribute profusely in this direction to add to professional achievements.

As a frequent speaker on the topics of B2B Marketing, Retail Marketing, Brand Management, Entrepreneurship, & Corporate Governance, lectured at foreign universities and elite B-schools in India viz ISB-Hyderabad, IIM-Ahmedabad, IIM-Bangalore, IIM-Indore, Department of Management Studies @ IIT-Delhi, Shailesh J Mehta School of Management @ IIT-Mumbai, Department of Industrial & Management Engineering @ IIT-Kanpur, EDI-Ahmedabad during various international and national conferences held in their respective campuses.

As a prolific writer, contributing regularly to referred and non-referred journals in India.

Association with professional bodies include AIMS International-USA, Institute of Directors, All India Management Association, Delhi Management Association, Indian Society for Training & Development, Indian Society for Technical Education, Indian Commerce Association, Forum for Global Knowledge Sharing and Strategic Management Forum.

The Concept of Corporate Citizenship in a Global Environment

From Asia to the Americas, business leaders are under intense pressure to rebuild public trust, manage new and unfamiliar risks, respond to rising societal expectations and remain profitable and competitive in a global economy. As a result, the subject of corporate citizenship is in the spotlight as never before; it is moving beyond the boundaries of legal compliance, public relations and philanthropy, to become a more integral part of corporate governance, strategy, risk management & reputation Read

By: Prof. Surinder Pal Singh | 26/01/2009 | Ethics

Brand Franchising & Mc Donald’s

McDonald views the relationship between franchiser, franchisee and supplier to be of paramount importance to the success of the business. The selection process is rigorous to ensure that McDonald only recruits the right people. Read

By: Prof. Surinder Pal Singh | 20/01/2009 | Marketing Tips

Engaging Stakeholders in a Business - the Case of Cadbury Schweppes

Engaging is about providing open access and Cadbury Schweppes has always taken its responsibility seriously. It knows that listening to and engaging with stakeholders is essential to its success and has benefits for stakeholders. Engaging with stakeholders does more than sustain their goodwill and co-operation: it enables the company to remain competitive and successful, to keep in touch with wider social expectations, as well as making sure that the values and business principles of the company Read

By: Prof. Surinder Pal Singh | 20/01/2009 | Ethics

Merging Brands in the Post M&a Portfolio

For merging managers, the challenge is to discover which approach has the most support, and to bring its assumptions as well as strengths and weaknesses to light. Read

By: Prof. Surinder Pal Singh | 15/01/2009 | Strategic Planning

Accelerating Growth Through Inorganic Means: Lessons From the Asian Region

The majority of Asian economies have continued to benefit from strong economic growth which has filtered into the M&A markets, with little sign of this momentum ceasing in the near future. This article discusses the rationale behind the M&A activity in the Asian region and the benefits for adopting this route. It concludes with some comments on the ways & means to achieve success in the M&A activity. Read