Rachel Auty - Articles

Why is branding is more important than ever for non-profit organisations?

How important is branding to non-profit organisations? Let’s think about the facts - the fundraising climate is set to get tougher in 2010, Macmillan Cancer Support recently beat more wealthy rivals to take the lead in the Charity Brand Index, and companies are seeing significant commercial worth in partnerships with powerful charity brands. The answer then is indisputably ‘very’. Read

By: Rachel Auty | 16/11/2009 | Branding

Generate Happiness & Wealth Using the Power of Your Mind

Many of us have times when we feel as though the world is against us. We all have bad days when we think ‘why me?’ But have you ever considered that these bad experiences could be caused by your own negative thoughts? Five years ago Yorkshire woman Jackie Frith reached an all-time low point in her life. Since then she has successfully turned her life around by changing her thought process and using positivity to create happiness and wealth in her life. Read

By: Rachel Auty | 19/09/2009 | Law of Attraction