Ranjana Banerjee

Reporters and editors are seldom the ultimate target of public relations programming. Instead, gatekeepers who work in broadcasting and publishing represent and intervening public, controlling the flow and presentation of information to readers, listeners,...

Journalists have always worked under time-pressure. Their plight has been exacerbated in recent years by the sharpening of competition, and cost-pressures resulting in fewer resources with which to sustain quality. In these circumstances, more than ever, guidance must be expressed ...

One section in this chapter looks at the importance of links in your news releases. This is something I have become increasingly aware of over the last few months as we move to more web centric marketing. Not only do links within your news releases allow buyers to move easily between the news release to your event website or specific piece of content, ...

One way many organization approach navigation is to link to landing pages based on the problems your product or service solves. Start by identifying the situations in which each target audience may find itself. If you are in the supply chain management business, you might have a drop-down menu on the home page...

Concise content and messages have big advantages. Although it is not practicable in all the cases, where details are required for the benefit of the visitor as well as for the knowledge of the prospective customers. But you should avoid providing unnecessary details...

On a devastating fire swept through a private hospital in Kolkata in the early hours of Friday the 9th December,2011 killing more than 90 people, mostly patients, and raising questions about lack of regulation and possible cutting of corners in pursuit of profit in India's rapidly growing private healthcare....

A substantial number of people spend a lot of time on Social Media sites. Many big FMCG companies are trying to reach these sites to have direct link to their customers which they earlier never think off. Social media is no longer an optional extra for business.There is no doubt that social media offers a huge array of opportunities for companies to connect with and convert new prospects. But there are still too many...

Facing up to jealousy and exploring its roots is far better than leaving it to fester, as it often comes from lack of trust, fear of rejection insecurity and poor communication. Look to your own past to see why this feeling has entered into your relationship. Communicate your...