Ray Gulick - Articles

 

Ray Gulick started his career as a high-school teacher/wrestling coach, then became a graphic designer/art director, electronic publishing manager, corporate marketing communications manager, design instructor at an art college, and finally, owner of a web design/development firm. He lives in Santa Fe, New Mexico, with his ever-patient wife, two teen-age daughters, and three rambunctious dogs that make great hiking companions. Contact him and find more articles on his blog, EvoBloggito.

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To Blog or Not to Blog: What your company should consider before jumping onto the blogging bandwagon
Bandwagons are lots of fun to jump onto: there are usually a lot of upbeat, excited people already there. Many of them are convinced the bandwagon is taking them to a lovely, special place where their dreams will be fulfilled. And possibly they will be. The problem is, when people are in a state of expectant dream fulfillment, they speak as if they’ve found the "one true answer." And if it’s the one true answer, everyone should be on the bandwagon, right? Read
By: Ray Gulick | 04/08/2009 | Marketing

The Upside of 62% of Small Businesses Not Having a Website
I recently read an article that said 62% of small businesses do not have a website, which astounded me. But there’s a big upside in that statistic. Read
By: Ray Gulick | 03/07/2009 | Internet Marketing