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Ray L. Edwards - ArticlesRay L. Edwards' copywriting has been responsible for more than $3M 10 Secrets to Writing Stronger HeadlinesIt's simple. Your marketing message stands or falls by your headline. Your headline carries the majority of the weight in getting your prospects attention and no message gets read if the attention of the potential client isn't won.
I have been able to increase the conversion rate of sales letters by... How to Measure Your Copywriting SkillsIf there's one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it's the scientific part of me that says you should be able to measure just about anything. Or maybe it's... How to Avoid Tattle-Tale CopywritingWhen she stepped on the scale a warning message popped out which read, "One at a time please!"
So goes a local community joke from my childhood days. And it definitely beats those, "Your mama is so fat ..." jokes. At least, in my book.
Why? Because the statement is "showing" and... How to Create a Selling OfferAs a copywriter myself, I'll like you to believe that copywriting is all there is to making more sales. But that just wouldn't be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense... Can Your Business Cackle?Life is not fair.
As a business owner I'm sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf?
It's all about marketing.
I always wonder about the... Effective Copywriting by DesignIn my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled "Persuasion Architecture". This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE.
In fact, I would require my students to study famous direct... Is Your Website Ugly Enough?What gives a website owner fuzzy feelings inside is not the same thing that makes the site sell. In fact, it has been proven and shown over and over again that UGLY, but functional sites outsell fancy looking websites designed to win creative awards.
Think about the most popular e-commerce sites... You Are Not Your Customer!As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. But one reaction that I often get is that clients often mistake their reaction to the copy as that of their customers. When Straight Benefit Headlines Don't WorkAbout every copywriter will tell you that your headline should shout your strongest benefit to your prospect. And there are many famous headlines that have done this very successfully. Marketing Lessons From The ApocalypseIn the last book of the Bible called Revelation or the Apocalypse, the writer John is given seven letters to be delivered to seven different churches. They all contain commendations, rebuke and a promise to those who take action based on the advice given.
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