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Richard D S Hill - ArticlesRichard Hill is a Director of E-CRM Solutions, that specialises in CRM, direct and internet marketing [http://www.e-crm.co.uk] for SMEs. He is non-executive Chairman of Innovantage [http://www.innovantage.co.uk] a business intelligence company and a non-executive director of Innovecom [http://www.innovecom.com] a computer networking company. 2020 Vision for the WebThe growth of the web since 2000 has been massive and in the 'new' economies - China, Brazil, Russia, India, Eastern Europe that is likely to continue apace. It's not until penetration reaches that of the phone that the market will mature. That's lots of growth.
Given this likely growth what... Making Customer Incentives WorkGetting and keeping customers has never been tougher. In a recession people count every penny. But recessions have been known before and we can learn from previous recessions and success stories what works.
As direct marketers have known for years incentives are one great way to acquire customers and build loyalty.... Social Media WorkflowWhenever I talk with people about social media they say one thing: "It's all very well, but where do I find the time?" and that is a reasonable question.
Many think that using say Twitter, Facebook, LinkedIn and Ecademy whilst trying to do your job seems impossible. Especially if you can't... Is Your Website Boring?Most organizations have a website these days, whether it is a simple brochure or something a great deal more complex.
But is it 'entertaining'? (Entertainment: something affording pleasure, diversion, or amusement).
Does it 'engage' them? (Engage: the act or state of interlocking).
If it's not entertaining and engaging then people will tend... More Internet MarketingRecent research shows that 45% of small businesses believe the Internet will be an important tool in helping them survive and prosper during the recession with one in five believing it will be the most important tool in helping small businesses beat the recession.
The survey of companies with 10 -... Social Media Marketing 2Last month we introduced the idea of social media marketing, this month we're going to give you some solid pointers about what to do and what not to do.
Do:
Understand social media marketing. Successful social media marketing isn't about the tools, it's about the people. So, as we said last month... Social Media Marketing 1Some years ago we ran a newsletter under "Social networks - do you have a netlife?". Since then the world has, of course moved on and now social media marketing has become and integral part of internet marketing.
Everyone seems to be using social media; for example Stephen Fry is a... More About AdWordsGoogle AdWords has been the force behind Google's growth. Every company needs revenue and AdWords accounts for the vast majority of Google's revenue.
Google revenues:
$ millions
440
1,500
3,200
6,100
10,600
16,600
22,800
However you look at it that's impressive growth.
And all for 130 characters!
In the next few paragraphs we'll try to give you a Google Primer, but it... Integrated MarketingIf you are don't get the right message to your potential customers at the right place, the right time and the right cost then you won't have a successful business.
That has become far more difficult of late as markets have fragmented and technology has speeded up this movement. It's easy... Online and the Credit CrunchRecent statistics, published by analysts IMRG, show British shoppers spent £26.5 billion online in the first six months of 2008. That is 17p in every pound a rise of 38 per cent from the same period in 2007. Although August 2008 saw a 10% drop in sales over July internet...
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