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Home Page  Richard D S Hill |
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Richard Hill is a Director of E-CRM Solutions, that specialises in CRM, direct and internet marketing [http://www.e-crm.co.uk] for SMEs. He is non-executive Chairman of Innovantage [http://www.innovantage.co.uk] a business intelligence company and a non-executive director of Innovecom [http://www.innovecom.com] a computer networking company. Sort By: Date | Popularity
The Laws of ECommerceECommerce is about converting visitors to your site into customers.
A bricks and mortar shop has to work hard to get a prospect to make a special visit or passing prospects to enter. Then the visitor has an investment in the visit. They have expended time, energy and money to get... Effective SitesAn effective site is one that does its job. It has a clear message and purpose that any visitor understands immediately. It also looks professional and welcoming helping visitors to remember your brand and bookmark the site.
An effective site provides the information and interaction required by visitors. It encourages them... Are You A Hunter Or A Farmer?You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.
EMail... The Feel Of The WebHave you noticed how the feel of the web is changing?
Perhaps you use LinkedIn - http://www.linkedin.com - or Jobster - http://www.jobster.com - and very probably you have had a look at Google maps - http://maps.google.com/
If so you cannot but have noticed that these sites and others have a different look... All About EAre SMEs missing an opportunity?
Just 18% of SMEs are selling on-line. Less than one percent of those derive all of their sales through the Internet. But 90 per cent of companies with ecommerce operations said their site was profitable and the value of Internet sales rose by 56 per cent... Commercial Benefits Of The Internet And WWWWe read some reports recently about SMEs and the internet / www - they make fascinating reading.
The internet and world wide web [www] are acknowledged as a highly cost-effective and flexible business tool, but research by Dynamic Markets for internet service provider UK Online found that small companies in the... Successful Branding For SMEsThen
Branding (from Teutonic brinnan, to burn), was first a mode of punishment using a hot iron to scar the body so that criminals could be recognized. It became a method of marking ownership of goods or animals with a hot iron.
Branding is still here to differentiate one thing from another... Effective Email TipsHow do you ensure that you hit the mark, rather than just becoming noise in the recipient's in-box? There more to say about effective Email than we can fit into a newsletter, but the tips below are a good start.
Objectives
Like all business programs, before you start an email campaign, you... Website PlanningWebsite planning
In too many cases organizations develop a web site for the wrong reasons:
Their MD wants one
A web design firm has offered to give them a special deal
They don't want to be 'left behind'
They want to provide an electronic version of the organization's brochure
Really good reasons... Blogging Your BusinessWhat is a blog? The term was coined in 1999, and today Webster's dictionary defines a blog as a "diary; a personal chronological log of thoughts published on a Web page." More importantly, it says that blogs are "typically updated daily" and that "blogs often reflect the personality of the...
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