Richard Meakins

Industrial Design, if applied with detail, can create value-rich products benefiting the customer and the manufacturer. But before you decide to go for it, you need to appreciate its importance so that you can derive the most from it.

A risky task to undertake, the new product development initiative has proven fatal for many companies who have not given enough thought before deciding to go for it. Companies fail to appreciate it and often look at the end rather than the process and consequently end up losing millions of dollars with no returns.

Industrial Design has been referred by many as an application of science. But people fail to realise that this discipline is not only a science but also an application of arts. Read on to know more about it and how it adds value to the user as well as the manufacturer. This article briefs on the Industrial Design process and the role of an Industrial Designer.