Rick Segel
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Rick Segel is a retail expert and the author of thirteen books, including two editions of the best selling Retail Business Kit for Dummies which has sold over 100,000 copies and is translated into 7 languages. Rick’s number-one selling book (in its seventh printing) is Laugh & Get Rich, co-authored with Darren LeCroix, a past International Toastmaster’s Speaker of the Year award winner.
Rick is a Certified Speaking Professional, has spoken in 49 states, on five continents, with over 2,100 professional presentations. The most common words used by audiences are “We have never learned so much and laughed so much.” The philosophy that integrates fun, humor and playful behavior is critical in today’s highly stressful business environment. To learn more about Rick’s powerful programs and to download free retail resources, visit www.RickSegel.com.
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Is your business boring? It doesn't have to be! Use these tips to add humor into your advertising and positioning. Remember, the way a company acts is now a determining factor in whether or not customers do business with them.
It's not the silver bullet and there are certainly other reasons why businesses fail, however, it's a bullet in your arsenal of weapons that can hit the bull's eye faster and more accurately than many of our other weapons. Here are two tips you can keep in your arsenal.
Give your customers multiple reasons to come into your store. The more reasons and the more people that you will appeal to, the more business that you will do!
As retailers, we deal with many different personality types on a daily basis. Of course each customer is unique, but there is universal agreement that there are four basic personality types. These are the main customer personalities specific to the retail environment.
