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Ricky Bracken - Articles

 
Ricky Bracken is President & CEO of SaleManager Merchant Services. SaleManager Merchant Services provides enterprise class payment solutions to small and mid-size businesses. Our payment solutions include PlanetAuthorize Payment Gateway, Certified Shopping Carts, CRM Payment Modules, POS Terminals, Mobile payment solutions and Merchant Accounts.

    8 Tips on Increasing Customer Sales

    Merchants are always looking for new methods to increase customer sales. It doesn’t matter if your business model is business to consumer or business to business; finding new customers and closing sales is the most important aspect of every business. Merchants spend a lot of time, resources and money on traditional advertising, search engine optimization (SEO), pay-per-click marketing, direct mail and face-to-face sales. No matter what method you use to generate new sale opportunities the Read: 8 Tips on Increasing Customer Sales Read

    By: Ricky Bracken | 27/09/2009 | Sales

    Low Cost Order Management with Open Source Software

    Manage customer orders for your retail and restaurant business Traditional order management solutions require merchants to lock themselves into a proprietary vendor controlled order management solution. These proprietary systems are expensive, difficult to implement and lack the flexibility to customize deployments based upon the specific needs of the merchant. Open source solutions have forever altered the marketplace by providing enterprise quality software without requiring vendor lock in. Read: Low Cost Order Management with Open Source Software Read

    By: Ricky Bracken | 18/09/2009 | Sales

    Increase Sales: Selling in a Recession

    Generating sales in today’s marketplace is a tough sell. It doesn’t matter if you’re business model is business to business or business to consumer its tough being a sales professional right now. Business and consumer budgets are tight and both are looking for opportunities to maximize their return on investment. The market has become increasingly selective about how to spend and invest its hard earned revenue. Read: Increase Sales: Selling in a Recession Read

    By: Ricky Bracken | 21/07/2009 | ECommerce

    How to Select the Best Retail POS System

    Today, merchant’s want a flexible, reliable and secure Retail Point-of-Sale (POS) system based on open standards and dependable technologies. The day of paying for proprietary “lock-in” systems from overpriced software vendors and their army of consultants are over. The market demands and has supplied enterprise class Retail Point-of-Sale systems with cutting-edge technology that allows merchant’s to maximize and leverage the power of the rich open source ecosystem. Read: How to Select the Best Retail POS System Read

    By: Ricky Bracken | 09/06/2009 | Sales

    How to Select the Best Open Source Shopping Cart Software

    Open source software has taken the marketplace by storm. Small business owners and multinational companies alike are using open source software to run their daily business operations. Today, open source software can meets the needs of various industries and market segments including those requiring an application server, web server, productivity suite, CRM tool, project management, integrated development environment (IDE), point-of-sale software, enterprise resource planning (ERP) software... Read: How to Select the Best Open Source Shopping Cart Software Read

    By: Ricky Bracken | 20/05/2009 | ECommerce

    How to Select a Secure Payment Gateway

    Accept All Major Credit Cards and Electronic Checks for your Online Business, Retail Store and Mobile Sales Force using a Single Payment Gateway Service. A real-time payment gateway service provides merchants with a secure method for accepting credit card and electronic check payments. A secure payment gateway service allows the merchant to capture customer credit card or checking account information then transmits that information over an encrypted SSL connection. Successful transactions will Read: How to Select a Secure Payment Gateway Read

    By: Ricky Bracken | 17/05/2009 | ECommerce

    Open Source CRM for Small Business

    Customer Relationship Management (CRM) software has become a necessary component for servicing existing customers and tracking new sales leads. Even before the global economic slow down became apparent companies began to investigate the benefits of deploying open source CRM solutions. Open source CRM software is generally available free of charge and is usually accessible as an Internet download. Read: Open Source CRM for Small Business Read

    By: Ricky Bracken | 13/05/2009 | Sales
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