Rob Graham - Articles

Rob Graham is the Director of Training for LearningCraft, LLC. (http://www.learningcraft.com), a training company catering to the needs of online marketers and businesses learning to communicate effectively in the online world. He can be reached at robgraham@learningcraft.com.

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How To Target Your Online Marketing To Reach The Right Customers With The Right Offer
If you've been involved in marketing during the past decade, you've probably noticed that things are a bit different since this whole 'online' thing got underway. While being online has starting to become an 'ordinary' part of many people's day-to-day lives, the experience of being online is very different from any... Read
By: Rob Graham | 08/10/2007 | Marketing
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The 7 Questions All Consumers Ask And How To Answer Them
Have you ever asked yourself the question 'What is it that I do that makes people want to become my customers?' Chances are you've already answered this question by thinking about the quality of products or services you offer or you're willingness to go the extra mile. And you just... Read
By: Rob Graham | 24/09/2007 | Marketing
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Asserting Your Online Marketing Message
When I tell people that I create online advertising, it often generates the same level of goodwill one might experience by wearing a New York Yankees cap into Fenway Park. "Oh," they often say, "Do you make those pop-up ads? I really hate pop-up ads!" It is at this point in the... Read
By: Rob Graham | 02/05/2007 | Marketing