Robert Deigh - Articles

 (87)

Robert Deigh is author of the PR guide “How Come No One Knows About Us?”(WBusinessBooks,May 2008) For a free chapter “16 Ways to Create Story Ideas to Attract Press” get his newsletter at www.rdccommunication.com or: rdeigh1@aol.com

Sort By: Date | Popularity

Popularity
110

Yikes! I Just Landed a Television Interview. Now What?
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen. Read
By: Robert Deigh | 28/04/2008 | Business
Popularity
58

Use PR to Reach Your Customers and Other Audiences on an Emotional Level
Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic and reason. Read
By: Robert Deigh | 07/04/2008 | Business
Popularity
50

Radio is the Most Intimate Medium. Use it to Boost Your Public Relations
Executives who want exposure on television -- but who have not had much experience in front of the camera -- should first consider landing a radio interview or two as a way to hone their voices and practice answering questions effectively live on the air. Radio should be part of your public relations activities. Read
By: Robert Deigh | 13/03/2008 | Business
Popularity
50

Stop and Smell the Pretzels: Winning Big at Trade Shows
Trade shows can be a real boost not only for finding prospects but also for your overall visibility as an organization. Before you go though, you need to be well prepared. Good prep means finding the right audiences, setting realistic budgets, getting high-visibility booth space and determining who and what will be in your booth. Now is the time to think about using good public relations tools to boost your visibility and build your business. Read
By: Robert Deigh | 25/02/2008 | Business
Popularity
50

Press Interviews: Steering the Story your Way
Are your story pitches to reporters working? If you have succeed in landing a media interview, congratulations! This is a great opportunity to use some smart public relations, demonstrate your expertise and show your audiences (readers, radio listeners, TV viewers) why they should hire you to help them meet their business or personal objectives. Read
By: Robert Deigh | 09/02/2008 | Business
Popularity
60

Seven Great PR Tips for Winning Press Coverage
Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information. Read
By: Robert Deigh | 04/02/2008 | Business