Robert Howard - Articles

Popularity
273

Customer Experience: Fine Architecture or House of Horrors?
Losing site of the big picture can happen to even the best of businesses. When short-term business challenges inevitably arise, decisions can be made in haste to address them. Without a master plan, those seemingly innocent decisions can begin to create a burden for the company in the long run. Most importantly, they can ultimately cripple the customer experience. Read
By: Robert Howard | 28/06/2008 | Management
Popularity
53

If the Economy Sours, What Will Your Customers Do?
Recent news coming from Wall Street won't exactly fill your stockings with Holiday cheer. In fact, it may make you think about tucking a bit of your discretionary cash under the mattress for the proverbial rainy day. If the economy does sour, what will your customers do? Will they continue to spend as they always have, or will they begin to pare back spending? Read
By: Robert Howard | 07/12/2007 | Management
Popularity
50

Three Online Trends That Will Impact Your Business
So, you think that e-Business died in the dot-com bubble of the 1990's? Think again; businesses can no longer ignore three trends that are reshaping how consumers research and buy products. Read
By: Robert Howard | 12/11/2007 | ECommerce
Popularity
53

Learn The Secrets Of Customer Experience That Drive Ultra High Business Performance
Customer satisfaction can be an extremely valuable business asset. In fact, companies that lead in customer satisfaction have proven to achieve ultra high business performance. In order to unlock the secrets of customer satisfaction, companies must first focus on delivering an outstanding customer experience. Read
By: Robert Howard | 03/09/2007 | Management