Robert Lawrence - Articles

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Where to Find Pre-foreclosure Mortgage Leads for your Mortgage Business
One of my goals is to offer you valuable information that will immediately impact the bottom-line of your mortgage business. What I find lacking in many of the “professional” trade publications out there, is real-life ACTIONABLE information you can take-away today and begin generating actual business from tomorrow. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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What to Look for in a Mortgage Loan Processor
Good as gold. That’s what I call a processor that knows how to get the job done, and quickly. I’m met many loan processors in my career, and I can honestly say that many of them were not very good. It’s not that they didn’t “work hard”. They did. It’s just that although they were extremely busy “working hard”, it didn’t matter. They didn’t close the loan—meaning I didn’t get paid. Boo hoo! ;-) I learned this lesson very quickly. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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What to Do With a Low Mortgage Appraisal on a Loan
On every loan, there are a number of hurdles that must be overcome before the loan is “cleared to close” by the underwriter. One of the most important hurdles is the appraised value on the property. A deal can be dead on arrival, if the property comes in too low. A value can never be high enough (given the local market conditions), provided that there is comparable value to support it. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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What to Do When you Feel Defeated in the Mortgage Industry and are Ready to Give Up
Every day I hear from loan officers across the country who are fed-up with low commissions and dwindling paychecks as the reality of the new mortgage economy sets in. They’ve had it and many can’t hold on much longer. Others take a more balanced view and decide to hanker down and weather the rough seas ahead by changing their approach. Here are some things to keep in mind when you feel defeated and are ready to give up. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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What Mortgage Industry Insiders Read to Stay Up to Date in Their Business
Keeping up-to-date on everything going on in the mortgage industry can be a daunting task. With all of the coming changes from HUD and RESPSA, staying aware of rules and regulations is not only a necessity—it’s an absolute must! You do not want to risk a career you have worked so hard for! Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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Unconventional Ways to Approach Realtors Without Donuts as a Loan Officer
With the rise of interest rates and the drying-up of the refinance market, it makes sense to transition your business to the purchase money market. After all, home purchase loans will become the bulk of your broker transactions and it is only prudent to be prepared to capture these leads. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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Two Ways to Start your Own Mortgage Company From Someone Who’s Been There and Done That
One of the most frequent questions I get asked from loan officers is, “How can I go out on my own and start my own mortgage company?” Often times, the person is sick and tired of low-commissions, office politics, too restrictive a time-schedule, etc. There are hundreds of reasons why they want to get out. They see the money other loan officers are making, and wonder why they aren’t making that kind of money too? After all, they are doing the SAME work. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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Traits and Skills Every Top Producer Needs to be Successful in the Mortgage Business
When I was a branch manager, there were always certain traits and skills I looked for before deciding to hire someone. After years of experience, and learning things the hard way, I know what it takes to be successful. Not everyone is cut out to be a loan officer. The mortgage business is like no other, and it takes a certain type of person to be successful in this industry. Here are some of the top traits and skills I believe every loan officer must have in order to be successful. Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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Thoughts to Steer by on your Way to Success in the Mortgage Business, From One Loan Officer to Another
What sets one loan officer apart from another? And how do some people become “top producers” in their office, while others slowly squeak by? Surely, we all have the same amount of time, resources, and intelligence (debatable?!) available to us. So why do some loan officers fail, while others succeed? Here are some points to remember which will help ensure your success… Read
By: Robert Lawrence | 27/01/2008 | Mortgage
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The Truth About Mortgage Internet Leads
One question I get over and over again from loan officers is “Are internet leads a good source for new business?” My answer always is “Well, yes and no. Proceed with caution and please be careful.” What I about to share with you today, is the REAL truth about internet leads, and something no one else in the industry is talking about. You won’t hear this information anywhere else! It’s one of the most hidden aspects of mortgage marketing. Read
By: Robert Lawrence | 27/01/2008 | Mortgage