roger haywood - Articles

 

The leading issues analyst anc commentator on business communications. Author of five bestselling books on public relations and marketing. The only person to have chaired both the Chartered Institute of Public Relations and the Chartered Institute of Marketing

Top Public Relations Professionals Should Face Charges in Corporate Misconduct Cases

Public relatins professionals must be accountable for the advice that they give to those who pay for their services. If they are resposnible for reputation, then they should be examined on this advice when a corporation misbehaves. Tough new laws could and should put the spotlight on these advisers, too many of whom do not want to be held responsible for corporate ethical standards Read

By: roger haywood | 13/03/2008 | Ethics