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Rohn Engh - ArticlesRohn Engh, veteran stock photographer and publisher of PhotoStockNOTES, has provided on-line information to photobuyers, photo researchers and photo editors for two decades. His organization helps photographers match their photos with the photo needs of editors at books and magazines.
His book, "Sell & ReSell Your Photos" (over 126,000 copies sold), is in its 5th updated revision and is considered by both veteran photographers and newcomers to be the premiere desktop guide on marketing principles for the stock photographer. He has also authored the book "sellphotos.com," countless articles, and given seminars nationwide. Engh was among the very first, in 1983, to use on-line services to deliver his marketletters and services to his customers. In 1988 Engh pioneered using a daily fax bulletin to send his subscriber photographers up-to-the-minute stock photo needs of magazine and book photo editors. He established his website, www.photosource.com in 1997. It receives 5,000 visitors daily. Engh lives on an 80-acre Wisconsin farm with his wife, Jeri, a writer whose articles have appeared in Reader's Digest, Saturday Review, Redbook, many other magazines and newspapers. Jeri is Editorial Director of PhotoSource International. 1 800 624 0266 Your Editorial Stock Collection, a Hidden WealthWith the proliferation of TV documentaries, CD-ROMS, century highlight books, websites, and millenium collections – editorial photos are enjoying a resurgence. Don’t throw anything away. Those photos you thought could serve no purpose – because they were outdated – can keep earning dollars for you. The Long-term Value of a Photobuyer…cultivate Them for Future ProfitsIf you were selling apples, which of the following scenarios would you enjoy most?
A. You start your morning with a leisurely breakfast at 9:00 a.m., load three dozen apples into your cart and deliver them to one customer at 11:00 a.m., and then spend the afternoon at the beach.
B. You are awakened by the alarm at 5:00 a.m.; you rush through breakfast so that you can start knocking on doors in order to sell your 36 apples by the end of the day. Does Creative Freedom Exist?If you have ventured into that division of editorial photography known as photojournalism, you know that it is a noble adventure. Not only do you enjoy travel and get paid for it, but you are permitted a passport into the lives of others, not only in your own country, but around the world. How to Become a Photographer With Little Or…no CompetitionStock photographers once feared that the major stock agencies who gobble up smaller ones were going to rule the industry. It hasn’t turned out that way. 15 Valuable MinutesThe successful photographers in the stock photo industry are those that know how to cut out the wasted time that is stolen by useless distraction. How to Submit a Photo StoryIf you’ve got a yen to write-plus-photograph, creating photo stories will appeal to you. Here are some points for you to consider. Should You...let your Stock Photo Business Customers Pay by Credit Card?Have you come to the point in your stock photography career that you are exploring whether to allow your customers to pay by credit card? The decision to go the credit card route can mean an increase in business revenue. It can also mean headaches, customer confusion, and unwanted bookwork. But if you do your homework you can smooth the bumps, and benefit. Spontaneous PhotographySpontaneous, real-life photographs have always captured the attention of the viewing public. When a photographer enters the realm of commercial photography, very often “unrehearsed” photography takes an exit and is replaced by “canned” photos. Digital CasinosOn-line photo-display websites are proliferating on the Internet. Not only the sites themselves are increasing, but the numbers of images available are growing. “Something’s gotta give.” Position yourselfSuccessful marketing in any endeavor entails knowing when to zig and when to zag. Photographers find themselves betwixt and between in the transition to the “digital age.” Here are some pointers.
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