Ron C.

A question that I often get from my newsletter readers is, "When should I say 'I love you'"? For most of my readers, the answer is "NEVER".

  Okay, so do you really need a copywriting swipe file? You already guessed it. The answer is YES!

Why did I ask you to go for Gary Halbert first? Copywriting has always been and will predominantly be a direct sales art. And that is where you need Gary Halbert.

  If you are a copywriting beginner, you may not be so sure about what a copywriting swipe is, but to a well-established, experienced sales copywriter, one of the most important weapons in his copywriting arsenal is his copywriting swipe file. But what is this swipe file thingy? Well, it is nothing but a collection of your favorite ad sales copies, direct mail letters, brochures, postcard/flyer ads, video scripts, media ads and so forth.

Your copywriting swipe file is what provides you the fundamental support to create that mind-boggling, exceptional web sales copy. In fact, your swipe file should be the first priority in your process of copywriting mastery.

As a copywriter, tell me, what do you love the most? Is it your pen? Is it your special working desk? Is it your new writing software? Come on…as copywriters, the thing we most love is WORDS, WORDS and WORDS!

Who is a copywriter? Well, copywriter, essentially, is a writer. His work is to write words that will engage people's attention and compel them to read it to the finish! That's all to what a copywriter does. But what makes a copywriter different from the rest of the breed of writers – novelists, poets, journalists and scriptwriters. It lies in the ultimate purpose of a copywriter.

Copywriting is basically writing ad and sales copies such as headlines, slogans, flyers, newsletters, brochures, direct mail packages and even website. But, boy! This can hardly suffice to be a definition of something as profound and…umm…highly versatile as copywriting.

Now, there are always TWO ways of mastering the art of copywriting. You guessed it the long cut and the short cut. Let's first talk about the long cut. The long cut is definitely the LONG cut!

Moreover, becoming a dating guru and offering dating coaching sounds so easy, damn it! Any social butterfly who has had lived his life can afford to offer some golden cents to the clueless geeks, can't he? There's where you go wrong, buddy!