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My name is Ron Kennedy and I have been actively involved in online education for the past 6 years. I have served as Executive Director for Liberty University’s Online division as well as CEO of another university located in Ohio. I managed a staff of 150 individuals in marketing, data management, admissions, financial aid, military and academic advising. At both universities I was responsible for the administration and overall operation of the University in meeting aggressive enrollment and retention goals. This includes, reviewing and evaluating the results of program activities, program growth, lead generation, lead scoring, ensuring that continuing contractual obligations are being fulfilled; allocating resources for greater program effectiveness; and efficiency; increasing conversion, developing organizational and program objectives for Board consideration. In addition, I oversee the financial management of the university, including the development and implementation of the annual budget, in order to stay in line with cost per enrollment goals.
I have also been an online adjunct professor since 2006 teaching BUSI330 (Marketing), BUSI331 (Marketing Research), BUSI430 (Advertising and Promotion), BUSI433 (Marketing Management), MG265 (Managing Through Effective Supervision) and MG499 (Strategic Management Decisions). I have extensive experience with Blackboard as well as Angel Learning Management Systems (LMS).
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 Managing Organizational MomentumHow do you maintain momentum within your organization once the ball starts to roll? I have tackled this very question in several positions I have had in the past. In reality momentum requires serious effort to get something moving but once it is moving it is harder to get it to stop then to keep moving. One way to keep momentum going is to have constantly greater goals. Below I have outline four additional areas that I have found beneficial to watch in order maintain organizational momentum. 7 Steps to Converting Your Leads EffectivelyFollowing these basic seven steps will help you increase conversion of your leads and increase ROI. 7 Steps to Grow Your Online EnrollmentSchools face many challenges when trying to grow their online enrollment. I have listed seven helpful steps that schools can embrace to increase enrollments. Challenges Faced by Traditional Schools Entering Into Online EducationMany traditional or resident universities are starting to see the need to expand their offerings to include the adult learner through distance education. As schools try to continue to grow enrollment, distance education is an alternative to doing so. However, the average university is not ready to jump in and be successful in the adult learner space. This article will cover some points that need to be addressed in order for traditional schools to be successful. A Day In The Life Of A Typical Distance Learning StudentDistance learning has gained a considerable following among busy professionals and resident college students, as well as parents who wish to further their education without sacrificing time spent with their families. More Tips On Completing Your Online Degree Program SuccessfullyMany professionals and busy parents who do not otherwise have time to complete a traditional degree are lured into distant learning programs because of the convenience of online study that allows them to complete coursework at their own pace. Online Education Has Its DownsideIn spite of the many advantages of distant learning, there is also a downside, as we are about to explore. Will Online Classes Replace Traditional Colleges In The Future?More and more, individuals are taking courses online due to the extreme flexibility it offers. Online Degree - Let The Buyer BewareThere are people that believe that just because someone calls something a "college or university" it is just that. On the Internet today that is just not true. The importance of attending a accredited university is stressed in this article. Is College Really Worth It?There are opportunities in one's lifetime that present themselves only because you have earned a college degree.
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