Ron Uri / URCreative.com - Articles

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UR Creative was established by Uri Ron, graduate from Bar-Ilan University (Tel-Aviv, Israel) in Communication Political Science & Administration. An announcer and a journalist at the IBA (Israel Broadcasting Authority) .worked as an account executive and copywriter in various advertising agencies before establishing an independent business in 1999. In time, working relations have been developed with leading advertising agencies in Israel, and from this point on the independent way gathered momentum to additional directions and specialization.

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The Internet - a New Era in the Global Communication
The internet world has opened a new era in the global communication. When they invented the internet medium, they surely did not estimate the unprecedented sizes to which this medium will grow. They also did not count the internet as a medium. Read
By: Ron Uri / URCreative.com | 13/01/2008 | Branding

A Winning Campaign is All About the Copywriter
One of the main players in each winning campaign is the copywriter. He is accompanied by other key players that assist him in achieving the marketing/advertising goal, but there is no doubt that he is the one who gives the essence of the whole idea. Read
By: Ron Uri / URCreative.com | 13/01/2008 | Copywriting