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Although video conferencing has been around for quite sometime, its popularity has picked up only in the recent years, especially in the past decade.
By 2020 the browser-based web conferencing market is expected to be a $4.45 billion dollar industry. Researchers feel this is due to organizations looking to increase company productivity
The ability to scale video performance based on the end point is achieved through a relatively new technology called H.264/SVC, which enables video streaming at multiple resolutions, quality levels and bit rates.

