Roxanne Lenny - Articles

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Roxanne Lenny leads the market research activities of Frank Lynn & Associates . She has over 25 years of marketing and research leadership in diverse markets including beverage, telecommunications and technology.

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Building Markets Around Customer Needs
Businesses may feel they have an understanding of their customers from customer interactions--the sales force, "feet on the street" and other employees who have day-to-day interaction with customers--and hear what customers have to say. In time, the front line begins to develop an understanding of what customers want and what they need--at least on the day when employees have contact with them! Read
By: Roxanne Lenny | 15/01/2008 | Marketing