Rudy Lavecchia - Articles

Rudy Lavecchia - Rebuilding an Incredible Presence Known as Baseball

It's baseball's time, having just finished a great World Series with the biggest ratings jump this year in history for the World Series. So let me merge my branding brain and my baseball heart for this blog posting. don't be fooled by the ratings jump ; the brand of baseball is seriously challenged. Some suggestions : Continued long-term falling trend in the ratings for the all-star game and the World Series. soccer is our national sport, while baseball is reliant on local... Read

By: Rudy Lavecchia | 09/11/2009 | Baseball