S Meera - Articles

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Kaizen: Continuous Improvement
While breakthroughs are important, there is a need for improving existing processes, whether problematic or not, on an ongoing basis. And, once they have effected the required improvement, these processes need to be standardized. Kaizen's appeal is in the fact that it believes in utilizing existing resources - be it manpower or machinery -- and does not believe in high-cost investments. And that anybody can adopt it by mere observation. Read
By: S Meera | 22/08/2006 | Management
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Positioning for Capturing Mindshare
In a culturally diverse country like India, how does a product work? How important is positioning? How can you not only catch your potential customer's attention but retain his interest and become the preferred brand? Sridhar Ramanujam reveals these secrets in his book `One Land, One Billion Minds'. This article is a synopsis cum review of the book. Read
By: S Meera | 21/08/2006 | Stress Management