Sabrina Gage

This article explains the pros and cons of both and the best times to use personalization in emails for the best results.

This article explains how to create an email that will be as effective on a mobile phone as on a large computer monitor.

This article explores whether an informational newsletter or a direct response sales email will be better for your overall email needs.

This article provides you with a list of ten best practices that will assure improvement in your email marketing campaigns.

This article explores whether or not social media is really "killing" email.

This article explains how to segment your list into smaller, more targeted segments in order to drive higher conversions.

This article explains the best practices of managing the names on your list in order to optimize delivery and response rates.

This article explains five key points for optimizing the design of your html email template.

This article explains why traditional open rate metrics don't tell the true number of people who opened your email. It then explores how to use open rate numbers to improve your campaign's performance even if the open rate itself isn't completely accurate.

This article covers seven best practices for getting the most click-through response from your email sends.