sachin kumar

Return on Marketing Investment (ROMI) and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics. Improving ROMI leads to improved marketing effectiveness, increased revenue, profit and market share for the same amount of marketing spend.

the article highlights the importance of benchmarking of employees.

The article provides information regarding the role of HR consultants in IT sector,India.

The article provides an insight on individual core competencies required in managing work activities.