Sam Roberts - Articles

Sam Roberts is a Copywriter and Researcher, as well as a co-founder of Herds of Words freelance copywriters. He can be contacted at sam@herdsofwords.co.uk.

Or come join the herd at http://www.herdsofwords.co.uk.

Freelance copywriters:

I'm not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let's face it, controversy sells! John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell... Read

By: Sam Roberts | 01/08/2006 | Advertising

Freelance copywriter: Have Magic Carpet, Will Travel

How to sell yourself without appearing arrogant! There is nothing wrong with being noticed. In fact, that's what writers do. We ooze confidence, we know what to say and how to say it and we get noticed because of it. But sometimes we over-sell, and that can be embarrassing -not to mention ineffective. Read

By: Sam Roberts | 01/08/2006 | Copywriting

What is the Difference Between a CV and a Resume?

CVs and Resumes are both used a lot in business, and it's important to know the difference. This article explains the differences between the two formats, as well as touching briefly on some of the features of each. Read

By: Sam Roberts | 11/07/2006 | Resumes

The Importance of Being Proofread

Even the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a fresh pair of objective eyes. An objective view of a piece of text can dredge-up a whole host of errors that had been missed in previous, subjective, readings. The example below shows a section of text before it has been proof-read. Read

By: Sam Roberts | 11/07/2006 | Copywriting

Design for Your Content

Design is important, but content is king. If you publish something on the web, you want your message to get across. You can't afford to let your words be overshadowed by your flashy new website. Designing for your content will help make sure that your site looks good, without interfering with what you're trying to say. Read

By: Sam Roberts | 10/07/2006 | Copywriting