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Samuel Martin
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 Web Sites Level Playing Field in BusinessFor many years, only the largest companies had the resources to attract and serve customers all over the world. Now, thanks to technological innovations and the Internet, small businesses are able to offer the same high-quality services and compete on a global scale. Touchscreen Technology: a New Gateway to Products, ServicesFrequent fliers know that checking in for flights is much easier and quicker today thanks to self-serve kiosks that enable users to zip through the process with the touch of a finger. Writing Wrongs: Editors Help Students Avoid Costly ErrorsCollege students struggling to write the perfect paper often turn to friends or parents for help in correcting everything from punctuation to syntax errors to misspellings.
Chances are, however, that unless Mom and Dad are working for The Washington Post, some things are going to fall through the cracks, and junior may be less than thrilled with his final grade. New 'diamond' Vodka is a Cut Above the RestYou've seen vodka made with vanilla, raspberry and even pepper. But for those with caviar tastes, one company has introduced a new twist: diamonds.
New to the premium vodka category is DIAKA (an acronym for "diamond vodka"), which is imported from Poland and filtered with actual diamonds. Roll-up Bag Irons Out Wrinkle ProblemSavvy travelers know the trick of rolling their clothes when they pack to reduce wrinkles and save space.
This usually works for smaller, casual articles of clothing, such as tops and jeans. But what if you had to pack a suit? And if you are taking a short trip for business, how do you fit your business attire into an overnight bag that you don't have to check? Give Dad the Gift of TechnologyDad will always appreciate the dress shirt or cologne that you normally give him for Father's Day. But this year, why not break from tradition and give him an electronic gift that will help him step squarely into the 21st century? Where to Get a Free Ipod, Find Other Giveaways OnlineSince Apple's iPod came onto the scene in 2001, tens of millions of the popular music players have been sold.
If you wish to join the mass of iPod devotees, a new one will set you back about $200 or more. Boating Industry Launches Marketing CampaignFor the first time in U.S. boating history, marine products manufacturers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.
The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz includes national advertising buys, direct mail and other initiatives that the industry hopes will connect with potential boaters whose free time is growing more fractionalized. Award-winning Web Sites Place Visitors FirstWhat does it take to have an award-winning Web site? According to the Web Marketing Association, it takes a combination of qualities.
Since 1997, the Web Marketing Association's Web- Tips to Improve your Customer LoyaltyStatistics show that, on average, U.S. companies lose half of their customers every five years.
It's true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.
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