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For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series “5 Simple and Easy Steps to Put Your Marketing on Autopilot”.
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 Multiple Streams of Revenue -- By Knowing The Results You ProvideLet me ask you. . .What *exactly* do you do? When you strip away all the terms and all the nice-to-haves, what is it you do at the most basic level? Are you taking a bandaid approach to a terminal disease?In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month. Another workshop or a focused attitude - which does your business need most?An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she "needs a boost this year". Business Systems - the real way to create a lifestyle businessGoodness knows systems may not sound like the sexiest thing in your business - after all, marketing usually wins that title. Systems however, are what allow you to take time off without worrying what's going on in the business and they ensure that all of your clients have the same experience - regardless of how busy you are - from start to finish. Conversions - What do they mean and why do they matter?What exactly does "increase our conversions" or "get our numbers up" actually mean and what else do we need to know? It is turning leads into paying clients and getting someone to sign up for a free report, join a teleseminar or webinar, etc. Credibility GONE - Are you risking yours by doing this?Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire. Are you making these 6 marketing mistakes?Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach. Expert Credibility: How to let your clients give it to youIf you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should: Where do you go from here?Just yesterday I was talking with a new client who's invested thousands of dollars on programs, plans and info products and came to me asking "What should I do?" as she was so overwhelmed with all the options and wanted to get the *right* things done in order to achieve her goals. Marketing Your Business -- The Line Between Effective and AnnoyingIn marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.
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