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Sanjai Velayudhan - ArticlesA behavioural trainer by education and a loyalty specialist by profession, Sanjai has PG qualifications in Training and Performance management from CLMS, University of Leicester.
Sanjai is a compulsive writer and has recently chosen articlebase to put his thoughts together. He also writes papers on loyalty programmes and the psychology behind it. To read some his papers, please visit: http://www.itcinfotech.com/Loyalty-Solutions/Home.html. He is currently working on many articles for exclusive publication on artclebase. KOTTAYAM-THE LAND OF LATEX & LETTERSKottayam is located in central Kerala in India. The town is an important trading center of spices and predominantly known for its commercial crop rubber. Rubber trees are extensively cultivated in central Kerala, especially in vast areas of Kottayam District, in plantations, both large and small. It is also known as the base of important print media majors. GOA-IN THE SHADOWS OF ITS COLONIAL LEGACYLocated on the west coast in the Konkan region, Goa is the smallest state of India. It is bounded by the state of Maharashtra to the north and by Karnataka to the east and south, while the Arabian Sea forms its western coast. Goa was the first part of India that was colonized by Europeans and also the last to be liberated & is better known to the world as the former Portuguese enclave on Indian soil. KATHAKALI-THE GRAND SPECTACLE OF KERALAKathakali is a highly stylised classical dance-drama characterised by its attractive make-up of its characters, elaborate costumes, detailed gestures and well-defined body movements presented in tune with the anchor playback music and accompanying percussion. It originated in the state of Kerala during the 16th century AD, approximately between 1555 and 1605. Kathakali has undergone rapid updation & improvements over the years. Mohiniattam-the dance of the enchantressKerala is a unique geography in India. it is arguably the greenest and most culture-centric among other states. Mohiniattam is a unique and beautiful dance form that is an ode to the beauty and grace of the malayali woman. Loyalty programs-a snapshotevery organisation seeks the elusive ambrosia of total loyalty. as is its character it remains elusive. this is a simpler exploration of loyalty programs at a generic level Using customer engagement & participation to enhance loyalty in the media industryThe media Industry has undergone rapid changes in the last decade. one of the primary drivers has been technology that has enabled an enrichment of visual data (one may call it entertainment!). Today the world is at your fingertips and the remote has become the most aspired for possession. These have resulted in a cultural and social shift among the consumers. Hospitality Loyalty-at the crossroads of changeLoyalty programmes have made a huge impact on contemporary B2C businesses. Hospitality industry has been successful in leveraging these psychological initiatives. This paper briefly examines the current state of loyalty programmes within the industry. Airline Alliances and Frequent Flyer ProgramsThis paper explores how a shift is happening in the airline loyalty space due to alliances. Social shopping-Leveraging the power of the groupsLoyalty is the holy grail that every company seeks. in the era of instant communication, social aggregation through social networking sites are a natural progression. read how social shopping is transforming the way people buy. Airlines Loyalty-A Psychological PerspectiveLoyalty programmes have been there since the last few decades. Airlines may arguably be called the pioneers of organised loyalty. This paper tries to give a psychological perspective.
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