Sanyika Calloway-boyce - Articles

TV Publicity - The Pros and The Cons
Before you decide to include television publicity into your marketing strategy there are a few things you need to consider before you invest your time and resources. Read
By: Sanyika Calloway-boyce | 31/05/2008 | Advertising

Five Steps To Successful Television Publicity
TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. Read
By: Sanyika Calloway-boyce | 25/05/2008 | Marketing

5 Key Advantages To Starting A Self Publishing Business
If the very thought of starting a self publishing business leaves you feeling a bit uneasy, the good news is that there are many differences (and advantages) in committing to the self publishing process as a business and starting a traditional small business. Read
By: Sanyika Calloway-boyce | 21/07/2006 | Publishing

How To Talk To Your Tween About Money
As a parent it can be a bittersweet experience to watch your child grow up knowing inevitability that they'll leave the nest and be out on their own. Learning to manage money, handle credit and understand debt is a process. Preparing your child for the realities of life on their own should start early and be discussed often. Read
By: Sanyika Calloway-boyce | 03/07/2006 | Finance

The Quick and Easy Formula for Finding More Readers for Your Book
Finding your target audience can be as simple as searching for keywords and phrases on the Internet or as detailed as doing research offline at the library. Either way, here are a few ways to make the process easier for you to determine if a market exists for your book idea. Read
By: Sanyika Calloway-boyce | 29/06/2006 | Publishing