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Sasha Mohammed - ArticlesThe Brand is King… are You a Worthy Subject?For franchisees, a well-maintained franchise in another city can positively impact their own business. The downside: should a customer have a bad experience at someone else’s location, he or she will likely avoid yours, too. The most important customer data for you to monitor is that related to your brand standards and some ways to do this include Mystery Shopping and internal auditing. These methods can save your brand, and your business. An Air of MysteryMystery shopping programs can help improve a company’s level of customer service. These programs provide managers and employers with an unbiased evaluation of their operation's quality, service, cleanliness and value, with the goal of improving productivity, efficiency and profitability. Survey Says..Today's consumer research extends beyond comment cards and surveys. Businesses should perform a competitive analysis and incorporate programs such as Mystery Shopping, and focus groups to better understand their customers' needs and remain competitive. Circle of SatisfactionBy keeping employees satisfied, restaurants can ensure happy customers. Co-operation, communication and teamwork all contribute to employee satisfaction levels, and businesses need to foster a good team environment. Satisfied workers will show enthusiasm and go out of their way to satisfy the customer. May We SuggestUpselling is a great technique that operations should incorporate to improve their customer service. Suggestive selling will ultimately maximize and increase profits. Shopping CaresEntrepreneur, David Lipton, has created a business that uses cutting-edge marketing research techniques to help other companies succeed in this modern, competitive corporate environment.
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