Scott Buresh - Articles

 

Scott Buresh is the CEO of Medium Blue, a search engine optimization company. Scott has contributed content to many publications including The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, which was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld, serves local and national clients, including Boston Scientific, DS Waters, and DeKalb Medical. To see how we can help you achieve your online marketing goals, please contact us.

Adding Search to Your Marketing Mix, Part II

The benefits of leveraging your company's existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads. Read

By: Scott Buresh | 08/10/2009 | SEO

Adding Search to Your Marketing Mix

A carefully crafted SEO campaign presents limitless beneficial marketing initiatives for your company, with recent research indicating that of all possible investments the marketing department can make, pay-per-click and SEO rank the highest. With help from your search engine optimization company, you can achieve internal buy-in from the higher-ups and other departments, leverage existing assets, and truly understand the value of outsourcing. Read

By: Scott Buresh | 28/08/2009 | SEO

Chasing Bing: The Truth behind the Hype

With the recent unveiling of Bing, any good search engine optimization company is likely working hard to keep abreast of its developments. But despite all the excitement surrounding it, Bing still has two major players to go up against. Before hitching your wagon to the Bing search engine, make sure you first consider Microsoft's track record and the known facts. Read

By: Scott Buresh | 16/07/2009 | SEO

Why It's Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy

When times are tough in business, it's a cold, hard fact that marketing spend is cut. Whether your company uses push or pull marketing or perhaps a combination of both, it's important to trust and rely on your search engine marketing company to show you the metrics needed to support marketing spend and remain ahead of the competition at every turn. Read

By: Scott Buresh | 04/06/2009 | SEM

Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

It's no secret that high rankings are usually the first order of business for many companies engaged in an SEO campaign. And while these are rather easy metrics to achieve, any good search engine optimization company will also work to achieve more goals, like increasing search engine referred traffic, conversion rate, and, of course, your bottom line. Read

By: Scott Buresh | 16/04/2009 | SEO

The Importance Of Website Conversion

Rather Than Emphasizing the Key Point of Action, Many Companies Waste Money on Increasing Traffic Flow, Whether It's of Quality or Not. Following Simple Website Conversion Tactics, Companies Can Take Lagging Sales and Boost Them to Higher Levels by Targeting the Right Kinds of People. Discover How to Translate These Strategies to Your Own Website. Read

By: Scott Buresh | 16/03/2009 | Web Design

How Yahoo! Walked Away From $44.6 Billion

Despite declining stock prices and abysmal third quarter earnings, Yahoo! still rejected Microsoft's billion dollar takeover bid. While Microsoft and other potential partners - AOL, News Corp, and Google - have decided to move on, Yahoo! must now find new ways of leveling the playing field. But what exactly must the company do at this point in the game to prove it's still a key player? Read

By: Scott Buresh | 11/12/2008 | SEM