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Scott Campbell - Articles10 Marketing Commandments You Need to FollowSmall businesses that adhere to the basic marketing commandments will avoid common pitfalls and enjoy great prosperity. Marketing on the OffensiveNavigating the company through a sluggish economy can be challenging...but the fortunate thing is that it forces you to go on the offensive. Atlanta Marketing Options are AbundantBusiness owners have the luxury of choosing and utilizing any number of marketing tools. An Atlanta marketing firm must choose wisely in assisting their clients in choosing an effective marketing mix. Be Different or Be ExtinctIn today's world, having good customer service is a minimum expectation. Unless you want to slide into the price war pit, you must communicate how you're different. Harness the Power of Print AdsBusiness owners typically complain that print advertising just doesn't work...whether it be in a local newspaper, magazine or yellow page ad. The problem isn't that the medium doesn't work...it's the way you're going about it. Beating the Dead Marketing Horse...All Hail the Power of the InternetIt's amazing to me that a significant portion of small business owners still don't have a web presence. Unless you're herding sheep in the hills of the Himalayas, you need a web presence! US Postal Service...Your Marketing BuddyDirect mail is perhaps the most effective and efficient marketing tactic. A small business owner
would be wise to learn all the ins and outs and in working with the Post Office.
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