Scott Fasser - Articles

 

Scott is the founder and Chief Digital Strategist of Brand Digital, Inc., a digital marketing agency focused on helping small and start up organizations make their business vision a reality online. With over 11 years experience working in the digital space from games to music to hardware and ecommerce, Scott has a wide range of expertise in what it takes to assemble a program and ensure it's success online.

Protecting your Trademarks in Paid Search

Protecting your trademarks in the paid search channel is critical to maximizing the value of your brand. Here is a complete guide, with links, submitting trademark paperwork to the major engines plus strategies for dealing with affiliates and trademark bidding. Read

By: Scott Fasser | 09/03/2007 | SEO