Shameena silva

A bank is an organisation or an institution where people deposit their money to keep it safe. It also provides financial services such as banking accounts and loans to the people. However, if the banks are to stay open and pay for their employees, they basically need money. In other words, banks are money factories and in order to produce its services banks need money to use as their raw material to create more money.

There is one central problem faced by both the individuals and socities today. It not only is a problem faced by the developing countries, but also by the developed nations. But what is this problem? It is no other than the problem of scarcity. Scarcity could be defined as the excess of demands over the supply of resources available to produce the demands. Scarcity has paved the way to almost all of the economic problems in the world today....

Market segmentation is basically dividing the market into subsets of consumers with similar preferences.This could be carried out using many different bases such as geographic, demographic, behavioural and psychographic factors. Having said that, market segmentation is one of the important strategies that contributes to the success of the organization in many ways such as providing a better understanding of the needs and wants of the consumers, help better target and position the products etc.

The culture of an organization cannot be made over night but evolves overtime.This is because it is made up of assumptions, values, beliefs, attitudes and the artefacts of the people in the organizational. Having said that the culture of an organization could be either a strong culture meaning to say that the majority of people agree in the belifs and values of the organization or a weak culture as opposed. However, it should be kept in mind that no particular culture is the right culture.

Process Theories of motivation are theories concerned with how people think and behave to get what they want. In other words, it also explains how the employees are motivated thus focussing on the process by which motivation occurs. However, Expectancy theory and Equity theory are two process theories that help managers to motivate employees by concentrating on outcomes rather than individual needs.

Target marketing is indeed vital for the success of the organizations. If the Organizations are to increase their profits it is necessary to cater to the customers who are likely to buy the products manufactured rather than trying to satisfy the needs of the entire market. As a result, in order to identify the target market segments the market has to be broken down into different segments. The selected segments have to be attractive and suitable for the organization's business to be successful.

Content Theories Also Know as the 'needs Theories' are Based on the Needs of the Individuals. in Other Words, They Basically Explain Why the Needs of the Individuals Keep Changing Overtime Thus Forcusing on the Specific Fators That Motivate the Individuals. by Doing So, What They Try to Point Out is the Fact That Human Motivation Depends on Satisfying the Needs of the Individuals. Hierarchy of Needs Theory, Two Factor Theory, Erg Theory and Mcclelelnd's 3 Needs Theory are All Content Theories.

Highly motivated employees are considered to be true assets for any organization. That is why it is thus important to motivate the employees effectively. Employees could be motivated intrinsically or extrinsically. But what really matters is have they been motivated effectively. Extrinsic motivation is effective in the short term while it is intrinsic motivation that is thus by far the most effective in the long term.As a result, it is vital to encourage intrinsic rewards as opposed to intrinsic

The success of an organization mainly depends on how well the resources could be managed. Out of which the human resources are the most important and the difficult to manage. Hence so, it is thus important to utilze the workforce effectively if the organization is to suceed. This is where the HR planning comes into action. HR plannig is all about getting the right number of people, with the right skills at the right time. If not for HR planning, then the organization faces a risk of survival.

Marketing Concept became predominant around the 1970's. Before that, there were basically other philosophies such as the production concept, product concept and the sales concept that were in practise during the different time frames. As time passed by, each of the other philosophies under went changes with the changes that took place in the consumer market. The consumers began to look for products that met their expectations paving way forawhat was known as the marketing concept.