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After completing my Advanced Level studies I joined the International Hotel school, Mount Lavinia ( Sri-Lanka)where I completed a Diploma in Hotel Operations .
There after with the intention of doing higher studies I went to Australia. Here I was able to complete my Bachelor of Hospitality Management Degree at the Central Queensland University, Sydney Australia . And I also received the membership of the Golden Key International Honour Society for my academic achievement. After getting married, I once again went to the U.K. to complete my MBA. I completed my MBA( Master of Business Administartion) degree from the Univeristy of wales, U.K. in 2008. I was able to obtain a distinction for my dissertation. My future intention is to become a Management Consultant and even do higher studies( PhD and more) balancing the family, studies and the profession together because I have two baby boys. At the moment I live in London, U.K. E-mail: shameena_silva@yahoo.co.uk Contact no : 07554429508. Sort By: Date | Popularity
 Market Segmentation – How does it Contribute to Organizational Success ?Market segmentation is basically dividing the market into subsets of consumers with similar preferences.This could be carried out using many different bases such as geographic, demographic, behavioural and psychographic factors. Having said that, market segmentation is one of the important strategies that contributes to the success of the organization in many ways such as providing a better understanding of the needs and wants of the consumers, help better target and position the products etc. Understanding the Culture of an Organization ( Organizational Culture)The culture of an organization cannot be made over night but evolves overtime.This is because it is made up of assumptions, values, beliefs, attitudes and the artefacts of the people in the organizational. Having said that the culture of an organization could be either a strong culture meaning to say that the majority of people agree in the belifs and values of the organization or a weak culture as opposed. However, it should be kept in mind that no particular culture is the right culture. Motivation Theories - Understanding the Expectancy and Equity Theories of MotivationProcess Theories of motivation are theories concerned with how people think and behave to get what they want. In other words, it also explains how the employees are motivated thus focussing on the process by which motivation occurs. However, Expectancy theory and Equity theory are two process theories that help managers to motivate employees by concentrating on outcomes rather than individual needs. Target Marketing - A Strategy For Business SuccessTarget marketing is indeed vital for the success of the organizations. If the Organizations are to increase their profits it is necessary to cater to the customers who are likely to buy the products manufactured rather than trying to satisfy the needs of the entire market. As a result, in order to identify the target market segments the market has to be broken down into different segments. The selected segments have to be attractive and suitable for the organization's business to be successful. Motivation Theories - Understanding The Content Theories Of MotivationContent Theories Also Know as the 'needs Theories' are Based on the Needs of the Individuals. in Other Words, They Basically Explain Why the Needs of the Individuals Keep Changing Overtime Thus Forcusing on the Specific Fators That Motivate the Individuals. by Doing So, What They Try to Point Out is the Fact That Human Motivation Depends on Satisfying the Needs of the Individuals. Hierarchy of Needs Theory, Two Factor Theory, Erg Theory and Mcclelelnd's 3 Needs Theory are All Content Theories. Intrinsic Or Extrinsic Motivation - The Most Effective Way To Motivate EmployeesHighly motivated employees are considered to be true assets for any organization. That is why it is thus important to motivate the employees effectively. Employees could be motivated intrinsically or extrinsically. But what really matters is have they been motivated effectively. Extrinsic motivation is effective in the short term while it is intrinsic motivation that is thus by far the most effective in the long term.As a result, it is vital to encourage intrinsic rewards as opposed to intrinsic Human Resource Planning - How Does It Affect The Organizational SuccessThe success of an organization mainly depends on how well the resources could be managed. Out of which the human resources are the most important and the difficult to manage. Hence so, it is thus important to utilze the workforce effectively if the organization is to suceed. This is where the HR planning comes into action. HR plannig is all about getting the right number of people, with the right skills at the right time. If not for HR planning, then the organization faces a risk of survival. Marketing Concept - How It All BeganMarketing Concept became predominant around the 1970's. Before that, there were basically other philosophies such as the production concept, product concept and the sales concept that were in practise during the different time frames. As time passed by, each of the other philosophies under went changes with the changes that took place in the consumer market. The consumers began to look for products that met their expectations paving way forawhat was known as the marketing concept. Motivation Theories- the Foundation to Employee MotivationIn the past, employees were only considered to be not more than just another factor of production. It was only after the Hawthorne Experiment that managers began to focus their attention on to motivating employees. However, when it came to motivating employees, it was not an easy task for the managers . As a result, it was thus necessary for the managers to look in to the theories of motivation in order to help them understand the needs of the employees and motivate them in the best possible way Market Research - the Path to Business SuccessMarket resaerch is a vital research that is carried out on finding out information on the market. This is basically very important for the success of any buisness when it comes to products or services. Marketing research actually supports the business with regard to developing a marketing plan, minimizing the risk of failure, dealing with competition, identifying target markets and the marketing mix.
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