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Shane Turner - ArticlesI have worked in higher education and HR for over 12 years and am currently a college professor teaching entrepreneurship. Some of my interests include nursing education, welding, and entrepreneurship.
Upside Strategies in an Economic DownturnIt’s not hard to find bad economic news these days. Whether it is the flagging value of the dollar, higher unemployment, or inflationary pressures, there are plenty of sour economic indicators that can send even the most seasoned business owner into a panic. How Much Does Training Cost?Have you thought about investing in training, but just couldn’t find it in your budget? If you’re like many people running their own business, you might think that training costs are a sunk investment. “Why should I train someone so they can go to work for someone else?” you might think. While the cost of training can be high, the cost of not providing training can be even higher. What I Learned About Pricing From Peeps®Now that Easter is safely past us and the last of the Easter candy has been added to our waistlines, I'm prompted to write about an observation I made while picking up this year's supply of brightly-colored, sugar-coated, marshmallow chicks and bunnies. This is a lesson in pricing that can perhaps be applied to your business situation as well. Five Easy Things You Can Do to Destroy the EnvironmentWith Earth Day nearly upon us, and all of the talk about the damage that humans are doing to the environment, maybe you feel as though you aren't doing your part. Fear not, I've compiled a list of some very easy things that you can do to have the greatest impact on the environment in the shortest amount of time. How Do you Measure the Success of your Business?When looking back on the previous year, a business owner might say that they had a good year or a bad year based upon the gross sales or net income or loss the business generated. While these simple metrics can give provide a glimpse into the relative health of a business, they don’t always provide enough information to not only evaluate how well a business is doing but also to diagnose potential problems before they have a significant negative impact on the business. The Power of the Press ReleaseWhen creating a marketing plan for a business, many people rely heavily on paid advertising and promotions to get their messages across to their target market. While paid advertising and promotions are a critical part of the marketing mix and can be extremely effective, they can also be very expensive. Often overlooked, a regular cycle of newsworthy press releases distributed by a business can be a powerful addition to a company’s marketing efforts.
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