Shanna Kurpe
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As the marketing specialist for Roger West Creative & Code, Shanna is responsible for generating interest in Roger West and acting as a marketing resource for the agency's clients. From public relations and brand management, to online marketing and content development, Shanna delivers premium integrated marketing solutions for both our agency and for our clients.
Shanna is a native of Florida and earned her M.A. from Florida State University in Integrated Marketing Communication. Before joining the Roger West team, she worked with various not-for-profit organizations gaining broad experience creating and implementing communication strategies that have targeted legislators, policymakers, business leaders, community members, and youth and young adults. She is also an experienced copywriter and award-winning author.
Shanna can be reached at skurpe@rogerwestreative.com or 813-433-1869.
Recent Activity
How many of us are aware of the constant struggle between marketing and technology? In the past, marketing professionals have relied on their technology counterparts to help collect and access customer data, and to effectively track, measure and report ROI. More recently, however, this relationship has increased in complexity with the demand for online and web 2.0 marketing strategies. Many marketers are falling behind as new technologies advance beyond their traditional skills and capacities.
As you may already know, landing pages and microsites have a lot in common. They are used during marketing campaigns to extend the impact of an advertisement, whether online of offline. So, what's the difference?
As we work with different clients to help them improve their online marketing strategies, we are often asked about landing page best practices. Our clients want to know what makes a great landing page and how they can increase their conversion rates. Here are five tips we tell them for building a better landing page.
