Shawn Lindsey - Articles

How to Obtain a Magazine Barcode

If you plan to sell your magazine then you must have a Universal Product Code! The UPC is better known as a barcode and is mandatory in order to get a distributor for your magazine. The UPC began with the supermarket industry, which studied the application and economics of using a standard and universal product number to distinctively designate each item as it passed through various distribution channels—from manufacturer to wholesaler/distributor to retailer. Read

By: Shawn Lindsey | 22/03/2009 | Publishing

How to Get Advertising for your Magazine

As a startup magazine publisher, one of the most daunting challenges that you will confront will be the procurement of advertising revenue. Like Dracula, who needs a steady supply of blood in order to stay alive, your publication will need to implement an effective strategy to insure a consistent flow of advertising revenue that will keep your magazine solvent, allow for further growth of your brand and maximize its overall profitability. Read

By: Shawn Lindsey | 22/03/2009 | Advertising