Sheila Jones - Articles

Email Marketing Tips: Maximize ROI from Your Email Marketing program - Lyris

Maximize email marketing ROI with these email marketing tips from Lyris. How do you get the most from your email marketing program? How to put an effective email campaign in place? These tips from Lyris will help you create an effective email campaign. Read

By: Sheila Jones | 29/10/2009 | Marketing

Email marketing Best Practices that are Commonly Ignored by Email Marketers – Lyris

The ten most-ignored email best practices: This Lyris article on email marketing best practices is based on an audit of 203 email messages. These common mistakes by email marketers can help you in your email marketing programs & email newsletters Read

By: Sheila Jones | 23/10/2009 | Viral Marketing

A/B testing of landing pages for increasing lead generation & conversions

Getting the best out of your landing page can be a little bit tricky at times. What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages. Read

By: Sheila Jones | 21/10/2009 | Online Promotion