Sherrie A. Madia, Ph.D.
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Sherrie A. Madia, Ph.D. has devoted her career to marketing and communications strategy and implementation. She serves as consultant, educator, and one-on-one coach to a broad range of clients. Her experience spans across media, from Baltimore Magazine and the Miami Herald, to Business Wire, and Cendant Corporation. She is currently Director of Communications, External Affairs, at the Wharton School of the University of Pennsylvania.
She serves on the Advisory Board of EyeCatcher Digital. Her dual roles as practitioner and academic span more than 15 years. She has served as Director of Communications and Research at Temple University, and teaches at the University of Pennsylvania, and the University of Phoenix, reaching thousands of students. She is an expert in online facilitation in higher education and professional development. She serves as Associate Adjunct Professor at Drexel University, where she received the Samuel J. Mercer Jr. Award for Distinguished Instruction and is a Lecturer at the Wharton School of the University of Pennsylvania, where she developed and teaches a course on Social Media and Communication Strategies.
She holds a Ph.D. in Mass Media and Communication from Temple University, a Master’s degree in Communication from the University of Miami, and a Bachelor of Arts in Writing Seminars from The Johns Hopkins University. She is a Fellow of the prestigious 21st Century Trust in London.
Learn more at SherriesBio.com.
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Online job search should never completely replace traditional ways of searching for a job. As any good marketer knows-and that's what you are, a marketer of yourself-it's never smart to make assumptions about what works and what doesn't. Rather, the ideal approach is to test everything and see what works for you.
In the wake of our fast-paced, technology-driven society, parents may find it harder than ever to communicate effectively with their children. While your language and style may change based on the age of your child, these tips are designed for a lifetime of effective family communication. And remember, if communication hasn't been your focus until now—it's never too late to start! This article offers 16 "touch points" designed to provide parents with effective ways to engage with your child.
In job search, once you have begun to build profiles and make connections through sites such as Facebook and LinkedIn, what specific ways can you 'add value' or help your new social network contacts as you work to befriend them and gain their trust? Below are 21 ideas to get you started. As you network and engage, you will likely come up with at least another 21 by applying these to your own situation and expanding on them.
"Which are the best social networks to use for job search?" That's a good question with no clear-cut answer, as it depends on your definition of "best." There are an overwhelmingly large number of social networks, and new ones being created weekly. Examples include business social network sites, more socially-oriented networks sites, photo and music sharing social network sites, dating social network sites, highly vertical professional social network sites, and social network aggregation sites.
In years and decades gone by, and as recently as 30 years ago, there was no Internet. Career networking has always been "social," and that hasn't changed. It was always about "who you know." But compared to today, networking was far more "local" than today's incredible ability to zoom around the globe in a New York minute via the Internet AND reach out and connect with an absolutely massive social network pool of people.
It's easy for job seekers to begin to assume that the universe of jobs starts and ends online. In fact, the majority of available jobs are not posted online. In general, those in positions to hire receive a list of candidates referred to them from inside-or from within their network-before the job is even officially posted.
Researching and placing select keywords is vital in ensuring that your paper resume rises to the surface. Media resumes are no different. Here again, it's about creating exposure for you and your background. Part of this depends on how you structure your social media resume. You might make it a standalone single page like your traditional resume, or you could break it into specific sections (skills, certifications, references, achievements, markets worked in, products sold).
Unlike a one-dimensional paper resume, your social media resume allows you to communicate and convey much more of who you really are. You are a multidimensional talent that cannot be captured on a page or two of paper. One of the benefits of the social media resume is that you have a blank canvas on which to paint a Technicolor portrait of yourself-complete with live audio and video if you choose.
Chances are you will have only have one opportunity to make a first impression in job search. With a social media resume, you're trying to impress many people, so it's crucial to follow key design and layout principles to ensure your first impression gets it right.
Social networking and an online presence can propel your job search, but you'll need someplace from which to "broadcast" your online presence and social media resume. If you already have a blog, adding your social media resume creates a powerful platform for making others aware of your skills. If you don't have your own blog yet, or your own personal URL, either of these is a good place to start, depending on the time commitment you are willing to make toward expanding your social networks.
