Siddarth

Travelling talkies, religious melas, media on-wheels and on-ground promotions are the conventional vehicles to reach out to small towns and villages. Now add digitally-controlled public address systems at state transport bus stations to the mix.

For a marketer, a massive consumer base of 90 million is certainly not ignorable. However, due to various barriers of media darkness , a large percent of this audience is not yet reached out effectively. Through Vritti's innovative audio solutions, marketers have been able to communicate effectively.

With majority of the population of India residing in rural areas, it is essential for any marketer to have a rural marketing strategy in place. However, the rural audience cannot be reached out effectively by the conventional media like TV, print or radio due to media darkness. In such situations, innovative media solutions suiting the diversity of each rural market helps advertisers communicate their brand message successfully.