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Sparxoo - ArticlesSparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
How to Gain Insight from Market ResearchSince my first research project as a member of the X Games team at ESPN, I have found research to be an outstanding way to learn about and stay a step ahead of your audiences. To compete today, we must understand our customers and new customer targets as though they are our friends (check out Seth Godin’s... Virtue’s Top Social Brands of 2009: iPhone #1Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world... What Can We Learn From MySpace?In late 2003, several employees from the internet marketing group, eUniverse (now Intermix Media) launched a small side project. It took the team of developers 10 days to build the social network, MySpace. After its launch, eUniverse leveraged its over 20 million users to accelerate the growth of MySpace’s user-base. Shortly... How to Make Your Brand TangibleDan and Chip Heath, authors of the book, Made to Stick wrote an interesting post about moving beyond sentiment to the real thing. They tapped into a rising trend in branding... Top 5 Ways to Get InspiredWhile we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemmingway wrote every morning (rain or shine, intoxicated or sober), Hunter... Top 5 Tips to Increase Social Capital in the BlogosphereBlogs like Boing Boing and TechCrunch are a testament to the significant momentum blogs have experiences in the past several years. These highly influential blogs, with millions of followers, have built their social capital... Twitter is Profitable to EveryoneTwitter has struggled for a long time to find a profitable business model. The wait is finally over and the microblogging site has turned a profit. Twitter will make search deals with Google and Microsoft’s Bing for $25... Google Heats Up Smartphone CompetitionWhen Apple debuted the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but none have been able to develop “the next... The Next Generation of CrowdsourcingThis year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study... Personifying Your AudienceThink about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even...
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