Sparxoo - Articles

The Next Generation of Crowdsourcing

This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study... Read

By: Sparxoo | 23/12/2009 | Online Business

Personifying Your Audience

Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even... Read

By: Sparxoo | 22/12/2009 | Advertising

How Gen Y Can Leverage Social Capital

Social capital, a term that was once limited to and only understood within the field of social science, is now a common term among those in communications and technology fields. Referring to the network of people and the connections between them, social capital is a key tool in social media today. Some people spend... Read

By: Sparxoo | 22/12/2009 | Networks

Using Newsletters to Drive Business

Developing a newsletter is a great way to engage your users and generate site referrals. Newsletters give your readers a call to action (whether it’s a discount or joining your social cause), enable you keep in touch with your audience and can be effectively measured to refine your strategy to maximize your digital impact. Take a look at the image below to see a snapshot of ProBlogger’s website traffic. Each spike is the result of... Read

By: Sparxoo | 21/12/2009 | Business

Tumblr Offers New Features for an Early Holiday

Though Tumblr is a bit of an underdog in the blogging world, the people behind this powerful platform are continually finding new ways to make blogging even easier for their 2.5 million users. This week, the Tumblr team announced a slew of new features that will do just that – make blogging easier, and give users more... Read

By: Sparxoo | 18/12/2009 | Networks

Tech Trend: Collaboration

f the rise of social media is any indicator, the web has brought us closer together. With social networks reconnecting us with former schoolmates and old friends while enabling us to form new relationships, the web is meant for collaboration. The web is a collaboration-based platform (think Wikipedia and... Read

By: Sparxoo | 17/12/2009 | Networks

Tech Trend: Cloud Computing

All internet users should be familiar with cloud computing. Anyone that uses a web-based e-mail service (think Gmail or Hotmail or Yahoo!), or manages a social networking profile (such as Facebook or Twitter) should be... Read

By: Sparxoo | 17/12/2009 | Computers

Real-Time Consumer Tech Trend

Who wants to read yesterday’s news? It was this question that led to the decline in newspaper readership. Now, the question is, who wants to read this mornings news? The real-time trend is leading the next... Read

By: Sparxoo | 16/12/2009 | Business

Inspire Innovation in your Company

In a recession, marketing and innovation budgets are often the first areas to trim. However, these areas are more important than ever as consumers become extra selective about their purchases. Now is the time to differentiate your offering to stand out. Outlined below are simple tips you can reference to... Read

By: Sparxoo | 16/12/2009 | Business

Tech Trend: Digital Identity

Every social network serves a specific purpose… LinkedIn is for professional development, Twitter is for sharing information, Facebook is for life-casting, MySpace is for music sharing, etc. Many of us form a specific identity for each community we are a part of. For instance, we would not share personal information... Read

By: Sparxoo | 15/12/2009 | Computers