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Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
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 Trust Agents: The Essential Startup Social Media GuideThis month, the Sparxoo team read Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. As top social media specialists themselves, Brogan and Smith have a lot of knowledge to share, and did not hold anything back. We want to share some key points and takeaways, and encourage you to read it... Are Brands Dead for Good?“Brands are dead!” says marketing guru, Faith Popcorn. Consumers are asking themselves, “Why would I buy a 50 oz Tide for $20 when I could buy a house brand for $3.99?” But she is not the only one declaring a fateful decline of brands. Brand values are down across the board, according to a new study by Interbrand. When budgets are tight, are consumers thinking about brands or… Web Design and AdvertisingIn the first part of our interview with Deirdre Zahl, Sparxoo’s Senior Designer, we outlined the basics of web design. We discussed the functionality of a web site, while touching upon the importance of aesthetic appeal. We also discussed the role of web designers in meeting the digital needs of customers and businesses.
In this second part of the interview, we will do a deep dive on splash pages, the future of... Top 5 Crowdsourcing EntrepreneursTechnology has been kind to entrepreneurs, especially during a time when startup loans are hard to come by. With just an Internet connection, entrepreneurs have access to a wealth of knowledge. One of the ways they’re using it to their advantage is through crowdsourcing, a new trend taking the Web by storm. Crowdsourcing calls upon the people’s creative ideas and brings them together to form something new. As a form of problem solving, ideas are broadcast to a large group of people who... Web Design Basics for EntrepreneursWhen is it appropriate to hire a graphic designer? When should you use Flash animation or HTML? We are joined by Sparxoo’s Senior Designer, Deirdre Zahl, to discuss the basics of web design and how entrepreneurs can utilize design for their brand. Trend: How Whole Foods and The Fun Theory Are Changing Our HealthThe healthy lifestyle trend is about appealing to the customer in a creative way, not only creating new products, but calling them to action and bringing customers together on a whole new level. As a result, we're seeing positive lifestyle changes and surprisingly, an impact on... New Media Stars Dominate Fortune’s 40 Under 40Recently, Fortune magazine released its annual list of 40 rising business stars under the age of 40. While there was sure to be a few media gurus in the mix, given today’s focus on social and digital media networks, 16 major players from areas of digital media and online technology are featured – making up 40 percent of the list. From Google and Hulu to Facebook and Twitter, some of business’ most... The Scariest InventionsIn the spirit of Halloween, we’d like share some of the scariest inventions — those that make you scratch your head and ask, “What were they thinking?” For all of the successful entrepreneurs out there, there are many more that have failed to launch the next “must-have.” How is a noose-like head-rest safe? Or, who would want to have toilet-paper head? And why would anyone want to wear a bee-keeper… What Do Glenn Beck and American Idol Have In Common?With consumer outrage at financial institutions egregious misconduct, there has been a renewed attitude about good vs. evil. This polarization has reflected in pop culture with such films as Monsters VS Aliens and web sensations like Red VS. Blue. However, the top TV shows of 2009 illustrate that it's more complicated than just black and white, good vs. evil -- everyone has their own winner. Increasingly, we want get behind "our guy or girl" and cheer them on. The Cheers and Jeers trend is about How Apple’s iPhone and Wii’s Mii Make Non-Techies Tech GeeksOn June 29th 2007, thousands of people waited impatiently in seemingly endless lines to get their hands on newly minted Apple product. It was not just another iPod or Mac computer, it was an entirely new platform that at the time, no one could have predicted the impact it would have on the tech industry. On June 29th 2007, the iPhone was released. Since that day, Apple’s iPhone has become the #1 selling smart phone on the market and revolutionized…
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