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![]() Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
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![]() Can MySpace Re-Invent Itself?While MySpace’s rival, Facebook, consistently breaks monthly traffic records, the teen social network is on a steady decline. That is not to say MySpace does’t have a sizable audience. The teen social network has an estimated monthly traffic of 54.3 million, according to Quantcast.com. But 54.3 million is a steep 35% drop from their peak at 83 million in... ![]() Microsoft Office 2010 Moves to the CloudWhen Canadian company i4i sued Microsoft this past August, watchdogs in the software community predicted that the move would encourage Microsoft to bring up their plans for a move to cloud computing much earlier than planned – and it looks like they were right. In addition to the announcements of a new and improved version of Internet Explorer and a major update of the Silverlight runtime platform at this week’s Microsoft at the… ![]() Marketing a Social CauseEvery year, businesses across the country participate in charity events, sponsorships, community development programs and other social initiatives. There is a trend towards doing more, beyond just writing a check. It’s about putting down the checkbook and rolling up your sleeves that will award you more attention to not only your charity, but to... ![]() The Impact of the Web on SustainabilityThe web has impacted nearly everything: from the way we do business to the way we keep in touch with our friends. The web has also changed the way we contribute to our communities. It is a tool for organizations to help individuals realize their impact — whether it’s beautifying their community or donating to... ![]() Connecting to the Creative GeekThe rise in Twitter users has been nothing short of remarkable. It has captured world-wide media attention and consequently sparked an explosion of users — from approximately 2 million monthly visits a year ago to 27 million today.
In our exploration of social media, we have draw several parallels to... ![]() YouTube Direct Enlists Citizen JournalistsYouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news... ![]() Tumblr, the Next Emerging Platform?If Twitter, Flickr and Facebook were to get together, it would look something like Tumblr. The microblogging site has a slick, clean design that allows for customization and sharing. In our analysis on social media, we found Tumblr to be a rising star with a growing artistic community. According to Quantcast, Tumblr is gaining steam in the U.S. by consistently surpassing its traffic records. If it continues its rise, Tumblr could emerge from the underground into the mainstream in a very... ![]() Entrepreneur Spotlight: Ryan Paugh from Brazen CareeristWe have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies. To take a deeper look into the social networks of the up-and-comers, we spoke with Ryan Paugh, the co-founder of Brazen Careerist. Brazen Careerist is a career management tool for the next generation of professionals. Brazen Careerist allows users to... ![]() Digital Influence in the Network EconomyYesterday, I presented “Digital Influence in the Network Economy” at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by all members of a network and economies of scale stem from the size of the network (see full pdf of presentation and outtakes from our podcasting interview). While transactional exchanges of goods and currency have traditionally been the primary economy, the network... ![]() Top 5: Social Media Lessons from PodcampAZFrom Wordpress to crowdsourcing to personal branding, fellow digital gurus shared their best tips at PodCampAZ. It started off with tips from a millenial talking about blogging and included the story behind the famed ShalerJump. Here’s the top 5 outtakes from a great PodCampAZ Conference:
Wordpress Blog Development. As blogging continues to expand it’s popularity (with over 250,000 bloggers on WordPress today), there are a few tips that can take your game…
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