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Sparxoo

Sparxoo - Articles

 
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

    How to Gain Insight from Market Research

    Since my first research project as a member of the X Games team at ESPN, I have found research to be an outstanding way to learn about and stay a step ahead of your audiences. To compete today, we must understand our customers and new customer targets as though they are our friends (check out Seth Godin’s... Read: How to Gain Insight from Market Research Read

    By: Sparxoo | 07/01/2010 | Marketing Tips

    Virtue’s Top Social Brands of 2009: iPhone #1

    Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world... Read: Virtue’s Top Social Brands of 2009: iPhone #1 Read

    By: Sparxoo | 06/01/2010 | Business

    What Can We Learn From MySpace?

    In late 2003, several employees from the internet marketing group, eUniverse (now Intermix Media) launched a small side project. It took the team of developers 10 days to build the social network, MySpace. After its launch, eUniverse leveraged its over 20 million users to accelerate the growth of MySpace’s user-base. Shortly... Read: What Can We Learn From MySpace? Read

    By: Sparxoo | 05/01/2010 | Internet

    How to Make Your Brand Tangible

    Dan and Chip Heath, authors of the book, Made to Stick wrote an interesting post about moving beyond sentiment to the real thing. They tapped into a rising trend in branding... Read: How to Make Your Brand Tangible Read

    By: Sparxoo | 04/01/2010 | Marketing

    Top 5 Ways to Get Inspired

    While we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemmingway wrote every morning (rain or shine, intoxicated or sober), Hunter... Read: Top 5 Ways to Get Inspired Read

    By: Sparxoo | 04/01/2010 | Marketing

    Top 5 Tips to Increase Social Capital in the Blogosphere

    Blogs like Boing Boing and TechCrunch are a testament to the significant momentum blogs have experiences in the past several years. These highly influential blogs, with millions of followers, have built their social capital... Read: Top 5 Tips to Increase Social Capital in the Blogosphere Read

    By: Sparxoo | 28/12/2009 | Networks

    Twitter is Profitable to Everyone

    Twitter has struggled for a long time to find a profitable business model. The wait is finally over and the microblogging site has turned a profit. Twitter will make search deals with Google and Microsoft’s Bing for $25... Read: Twitter is Profitable to Everyone Read

    By: Sparxoo | 24/12/2009 | Networks

    Google Heats Up Smartphone Competition

    When Apple debuted the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but none have been able to develop “the next... Read: Google Heats Up Smartphone Competition Read

    By: Sparxoo | 24/12/2009 | Business

    The Next Generation of Crowdsourcing

    This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study... Read: The Next Generation of Crowdsourcing Read

    By: Sparxoo | 23/12/2009 | Online Business

    Personifying Your Audience

    Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even... Read: Personifying Your Audience Read

    By: Sparxoo | 22/12/2009 | Advertising
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